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- 1. Open EndedWomen who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a _ utility
- 2. Open EndedJack provides heating and air conditioning equipment for office buildings. He sells _
- 3. Open EndedA _ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.
- 4. Open EndedMarketers first identify consumer needs and then provide products that satisfy those needs. This practice is referred to as the _
- 5. Open Ended_ marketing is the marketing of goods and services from one organization to another
- 6. Open EndedBuyers, sellers, investors and community residents are all considered _ in a company
- 7. Open EndedA glitzy shopping mall, a mail-order catalog, a television shopping network, and an e-commerce website are all examples of _.
- 8. Open Ended_ are the tangible products that individual purchase for personal or family use.
- 9. Open EndedThe _ consists of the tools an organization uses to create a desired response among a set of predefined consumers.
- 10. Open EndedThe _ element of the marketing mix communicates the value proposition using forms such as personal selling, advertising, coupons, and publicity
- 11. Open Ended_ utility is the benefit marketing provides by transforming raw materials into finished products, as when a dress manufacturer combines a silk, thread, and a zipper to create a bridesmaid's gown
- 12. Open EndedAlex paid for a(n) _ when he took his car to the car wash to be washed and waxed
- 13. Open EndedA _ is a good, service, idea, place, or person-whatever is offered for sale in the exchange
- 14. Open EndedShane pulled her car into the gas station just as the fuel gauge dropped below empty. In this example, Shane benefited from the _ utility offered by the gas station
- 15. Open Ended_ is the buying and selling of products over the internet
- 16. Open EndedA _ delivered by a product is the outcome that motivates a customer's buying behavior.
- 17. Open Ended_ are intangible products that we pay for and use but never own
- 18. Open Ended_ is the assignment of a product's value, or the amount the consumer must exchange to receive the offering.
- 19. Open EndedWhen a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a _
- 20. Open EndedTo be part of the _ for a product, consumers must share a common need that can be satisfied by the product and have the resources, willingness, and authority to purchase the product.
- 21. Open EndedA customer's desire for a product coupled with the buying power or resources to obtain that product is called a _
- 22. Open EndedA(n) _ occurs when Kirin Albers trades Max Lynch three hours of babysitting his three-year-old daughter for fixing the hole in his porch
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