Alison has written the mission and vision statements and defined objectives for her up and coming brokerage business, Honesty Homes. Now it's time to set some goals. She asks her mentor, brokerage owner James, for some guidance on what goals are, and how to write them. What advice do you think James would offer Alison?
Goals regarding future revenue should be based on solid assumptions.
Goals should be challenging and based on what experienced competitors are doing.
Goals should be specific, measurable, attainable, realistic, and timely.
Goals should have strict start dates and flexible end dates.
Goals should be SMART: specific, measurable, attainable, realistic, and timely.