MKT Exam 3 Questions

MKT Exam 3 Questions

Assessment

Assessment

Created by

Mick Joseph

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Hard

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44 questions

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1.

Fill in the Blank

30 sec

1 pt

Positioning is the _______________ A. retailer's approach to assigning shelf space to brands B. process of creating an image in the customer's mind, relative to the retailer's competitors C. retailers geographic location strategy D. ranking of retailer in Stores magazine's annual Top 100 Retailers report; for example, Walmart ranked #1 in the 2018 Top 100 Retailers and Costco is ranked #4 E. retailer's efforts to have it stores visited by high-visibility characters in movies and TV shows

2.

Fill in the Blank

30 sec

1 pt

A__________________ is an assortment of items that customers see as substitutes for one another. A few examples might be men's outerwear, soft drinks, fashion footwear, salty snacks, kitchen gadgets, floor coverings, and swim apparel A. merchandise group B. merchandise classification C. merchandise category D. stock-keeping unit (SKU) E. department

3.

Open Ended

30 sec

1 pt

the geographic area from which a store or shopping center derives 50 to 70 percent of its customers

Evaluate responses using AI:

OFF

Answer explanation

primary trading area

4.

Open Ended

30 sec

1 pt

the geographic area from which the store or shopping center derives 20 to 30 percent of store's sales

Evaluate responses using AI:

OFF

Answer explanation

secondary trading area

5.

Open Ended

30 sec

1 pt

outermost ring of a trade area, customers who occasionally shop at the store or shopping center. Also called Fringe trading area

Evaluate responses using AI:

OFF

Answer explanation

tertiary trading area

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