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MKT Exam 3 Questions


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  • 1. Fill in the Blank
    30 seconds
    1 pt
    Positioning is the _______________ A. retailer's approach to assigning shelf space to brands B. process of creating an image in the customer's mind, relative to the retailer's competitors C. retailers geographic location strategy D. ranking of retailer in Stores magazine's annual Top 100 Retailers report; for example, Walmart ranked #1 in the 2018 Top 100 Retailers and Costco is ranked #4 E. retailer's efforts to have it stores visited by high-visibility characters in movies and TV shows
  • 2. Fill in the Blank
    30 seconds
    1 pt
    A__________________ is an assortment of items that customers see as substitutes for one another. A few examples might be men's outerwear, soft drinks, fashion footwear, salty snacks, kitchen gadgets, floor coverings, and swim apparel A. merchandise group B. merchandise classification C. merchandise category D. stock-keeping unit (SKU) E. department
  • 3. Open Ended
    30 seconds
    1 pt
    the geographic area from which a store or shopping center derives 50 to 70 percent of its customers
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