Map the innovation

Map the innovation

Assessment

Assessment

Created by

Susan Sisay

Other

University

22 plays

Hard

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8 questions

Show answers

1.

Multiple Choice

30 sec

5 pts

Media Image

Haagen Dazs ice cream redefined ice cream as something adults could enjoy. Is this

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

It is incremental position innovation - changes made to core product but aimed at new customer segment.

2.

Multiple Choice

30 sec

5 pts

Media Image

Bausch and Lomb ’ s got out of selling glasses, contact lens, etc., into high tech areas of laser surgery equipment. Is this

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Incremental paradigm/business model innovation. Moved from eye wear to eye care business. However, the fundamental knowledge base - the eye, wasn't changed

3.

Multiple Choice

30 sec

5 pts

Media Image

Voice over internet protocol (VOIP) telephony, making telephone calls over the internet is:

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Radical process innovation - departure from the use of fixed lines or cellular. Allows for cheaper and in some cases free calls

4.

Multiple Choice

30 sec

5 pts

Media Image

Capsule hotels (very small rooms) with basic facilities for overnight stays in city centres are examples of:

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Incremental product innovation - a low cost variation of the hotel room

5.

Multiple Choice

30 sec

5 pts

Media Image

Online banking and insurance are:

Product innovations

Process Innovations

Position Innovations

Paradigm Innovations

Answer explanation

Radical process innovation - fundamentally changed the way these organisations delivered service

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