Map the innovation
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Assessment
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Susan Sisay
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Other
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University
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22 plays
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Hard
Student preview
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8 questions
Show answers
1.
Multiple Choice
Haagen Dazs ice cream redefined ice cream as something adults could enjoy. Is this
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
It is incremental position innovation - changes made to core product but aimed at new customer segment.
2.
Multiple Choice
Bausch and Lomb ’ s got out of selling glasses, contact lens, etc., into high tech areas of laser surgery equipment. Is this
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Incremental paradigm/business model innovation. Moved from eye wear to eye care business. However, the fundamental knowledge base - the eye, wasn't changed
3.
Multiple Choice
Voice over internet protocol (VOIP) telephony, making telephone calls over the internet is:
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Radical process innovation - departure from the use of fixed lines or cellular. Allows for cheaper and in some cases free calls
4.
Multiple Choice
Capsule hotels (very small rooms) with basic facilities for overnight stays in city centres are examples of:
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Incremental product innovation - a low cost variation of the hotel room
5.
Multiple Choice
Online banking and insurance are:
Product innovations
Process Innovations
Position Innovations
Paradigm Innovations
Answer explanation
Radical process innovation - fundamentally changed the way these organisations delivered service
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