A technological approach to marketing

A subset of marketing actions

The use of digital media, data and technology to support marketing activities

Marketing, but data-driven

NASA

Bill Gates

ARPA

Nobody

Tim Berners-Lee

Elon Musk

CERN

Google

With a single protocol called TCP/IP

With WIFI or Fiber optics

Thanks to Google Chrome

Thanks to SFR, Free and Bouygues

How a company will generate a profit by identifying its core product or service value proposition

How a company will position in the tech marketplace

Different forms of online media controlled by a company including their website, blogs, email list and social media presences

The combination of rational and emotional factors in using a company’s online services that influences customers’ perceptions of abrand online in using a company’s online services that influences customers’ perceptions of a brand online

A protocol that enables data exchange through wireless connections between two devices in close proximity to each other

A part of the Ethereum blockchain

The Napoli Football Club

Non-fungible Currency like Bitcoin

Click per customer

Cost per customer

It’s a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives

Chelsea Ping-Pong Club

A South-Korean Commerce Website

The most popular E-commerce plugin for Wordpress

Key indicator for digital business success

A website launched by Roger Daltrey

The non-chinese version of Douyin

Far behind YouTube in terms of usage in the USA

The funny sound of bomb timer according to James Moriarty

The merge of musical.ly and Bytedance.com

Natural Language processing

Chatbots

Growth Hacking

Personalized E-mails