Never use language that denigrates people because of their age, gender, race, or physical condition.

Long-winded writing may sound educated and impressive, but it actually turns off your audience because it wastes their time.

Avoid the passive voice because the active voice is stronger and clearer.

A sentence fragment occurs when two complete sentences (“independent clauses”) are incorrectly joined.

Parallel structure means that sentence parts match, singular to singular and plural to plural.