Products and Services

Products and Services

Assessment

Assessment

Created by

Tímea Dóra

Other

1st - 3rd Grade

18 plays

Hard

Student preview

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6 questions

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1.

Multiple Choice

30 sec

1 pt

Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is ________, which addresses the question, "What is the buyer really buying?"

an actual product

an augmented product

core customer value

co-branding

exchange value

2.

Multiple Choice

30 sec

1 pt

________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Liabilities

Services

Brands

Consumer products

Specialty products

3.

Multiple Choice

30 sec

1 pt

________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

Unsought products

Capital items

Shopping products

Convenience products

Supplies and repair services

4.

Multiple Choice

30 sec

1 pt

________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment.

Unsought products

Convenience products

Capital items

Specialty items

Repair items

5.

Multiple Choice

30 sec

1 pt

________ marketing consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

Social network

Organization

Niche

Location

Concentrated

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