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- 1. Fill in the Blank
Active consumers of a product.
- 2. Fill in the Blank
People who are both willing and capable of buying a particular product or service in a particular market.
- 3. Fill in the Blank
It is the part of the total population that has shown some level of interest in buying a particular product or service.
- 4. Fill in the Blank
It includes specific customers to whom a company directs its marketing efforts.
- 5. Fill in the Blank
Customers or clients who are already using a particular product or service.
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