Marketing stimuli include which of the following?

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

A person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?

Family is one of the ________ factors that influence consumer behavior.