pencil-icon
Build your own quiz

Social Studies

Image

MPU1222_Marketing

4
plays

10 questions

Show Answers
See Preview
  • 1. Multiple-choice
    20 seconds
    1 pt

    Which of the following statements is incorrect?

    ‘Needs’ refer to a person’s feeling of a state of inadequacy.

    ‘Wants’ refer to what a customer desires beyond basic needs.

    ‘Value’ is the benefit received when buying a product or service.

    ‘Price’ is the value of the products or services.

  • 2. Multiple-choice
    20 seconds
    1 pt

    Which of the following statements is incorrect about marketing?

    An entrepreneur may divide potential customers into segments of customers that share common characteristics.

    ‘Positioning’ refers to how customers perceive a brand or a company and its offerings as compared to other company’s offerings.

    Some companies use taglines to position, reflect and differentiate their products from competitors’ product.

    Marketing and sales are the same.

  • 3. Multiple-choice
    20 seconds
    1 pt

    Marketing mix refers to the following except:

    Strategies of product

    Strategies of customer relationship

    Strategies of promotion

    Strategies of place of distribution and selling outlets or points

  • Expore all questions with a free account

    Already have an account?
library
create
reports
classes