recalls specific details

remembers a general idea

connects information

overlooks common images

elaborate

creative

vital

widespread

Companies use memorable logos to represent their brands.

Participants in a study could not recall details of images seen every day.

Business experts believe that product logos are important.

Researchers gave students a simple assignment to complete.

We see them on signs, vehicles, television, and even on the clothes we wear. (paragraph 1)

Researchers have developed a theory they think might help to explain this blind spot in our memories. (paragraph 3)

The details of product logos are just the kind of information our brains tell us we do not need. (paragraph 5)

But there are still many business experts who believe in the importance of a recognizable logo. (paragraph 5)

create a connection with the reader

define key terms for the reader

offer an opinion to the reader about the topic

introduce the reader to the main idea of the selction

The skill it takes to identify a logo from several images

The popularity of a certain technology brand

The poor drawing ability of students

The results of a research study

By describing how the logos are problematic and then offering solutions on how to improve them

By presenting research about logos and then explaining how logos are perceived by the brain

By listing familiar logos and then showing how those logos are influential in advertising

By comparing common objects to logos and then contrasting the theories about logos