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- 1. Multiple Choice
Which of the following describes price bundle pricing?
Used to set a price for products that must be used along with a main product.
Sellers often combine several of their products and offer the bundle at a higher price.
Sellers often combine several of their products and offer the bundle at a reduced price.
Companies setting a low initial price in order to penetrate the market quickly and deeply so as to attract a large number of buyers quickly and win a large market share
- 2. Open Ended
Give an example of two-part pricing strategy, other than the examples given by our team.
- 3. Multiple Choice
List the types of price adjustment strategies.
Discounts
Segmented pricing
Market skimming pricing
Promotional pricing
Dynamic pricing
- 4. Open Ended
What are the cons of promotional pricing?
- 5. Multiple Choice
What does an organizer of an event have to avoid when they use dynamic pricing, so as to not affect customer loyalty?
They must be careful not to price the tickets excessively high or excessively low, causing a large gap between the tickets.
They cannot use the pricing strategy too often as it will result in customers who will wait until the tickets go on sale before buying them.
They should not take advantage of certain customer groups such as regular customers or season ticket holders.
They should give them a discount.
- 6. Multiple Choice
Janice is an event organiser. She is selling tickets for the event that she is running. The tickets are priced at $30 for adults and $15 for students. What form of segmented pricing did she use?
Time pricing
Location pricing
Customer segmented pricing
Occupational pricing
- 7. Multiple Choice
The payment for a good is due within 30 days; however, the buyer can deduct 2% from the total bill if it is paid within 10 days. State the pricing strategy used.
cash discount pricing strategy
quantity discount pricing strategy
seasonal discount pricing strategy
- 8. Multiple Choice
As a way of giving back to its customers, a well-known retail shop have decided to give a 50% discount every Christmas season. Name the pricing strategy used.
cash discount pricing strategy
quantity discount pricing strategy
seasonal discount pricing strategy
- 9. Multiple Choice
Which of the following is not a promotional pricing technique?
special event pricing
discount pricing
longer warranties
free servicing
- 10. Multiple Choice
Dynamic pricing involves adjusting prices ____ to meet the characteristics and needs of individual customers and situations.
continually
at its most profitable price
once
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