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30 questions
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- 1. Poll
What is your first impression of this course?
It will be fun and I will enjoy it!
I'm not sure yet but I'm excited!
I'm thinking about how to get out of this class.
No clue
- 2. Multiple Choice
Who is the target audience?
a group of people who are most likely to want the product being advertised
a group of people who are responsible for producing something
a group of people who are in charge of the company advertising
- 3. Multiple Choice
Who is the target audience of this advertisement?
People who are interested in sea voyage
people who are interested in ships
people who has an interest in cars
- 4. Multiple Choice
Who could be the target audience of this advertisement?
people who likes meat
people who like eating chocolate
people who likes vegetarian food
- 5. Multiple Choice
When an advertisement is aimed at a certain group of people they are known as the ______________.
Audience
Target Audience
Viewers
Spectators
- 6. Multiple Choice
What is Advertising
Process of making a product
Buyer
Publishing a product or service
all of the above
- 7. Fill in the Blank
Advertising are used to build _________________
- 8. Multiple Choice
What is the costliest means of advertising
tv
television
- 9. Multiple Choice
Some advertisements like toothpastes and cooking oil are examples of
Political advertisements
Commercial advertising
Social advertising
all of these
none of these
- 10. Multiple Choice
Is brand image compulsory while making advertisements.
Is it true or false ?
true
false
- 11. Fill in the Blank
Some attract customers by _____________ ______________________ on price or by announcing sale
- 12. Multiple Choice
Advertising is a communication between the____________and ________________-.
buyers and sellers
buyers
producer and consumer
none of these
- 13. Multiple Choice
Advertising encourages ___________________
consumerism and materialism
consumerism
materialism
none of these
- 14. Multiple Choice
Advertisers often do not give correct information about the product ?
TRUE
FALSE
- 15. Multiple Choice
This is a form of print media
True
False
- 16. Multiple Choice
Advertisements are to attract and persuade consumers to buy the products or services
True
False
- 17. Multiple Choice
Pop up advertisements , banner advertisements, floating advertisements are types of _______________.
Print media
Electronic media
Broadcast media
- 18. Multiple Choice
What is cold-calling?
telephoning somebody that you do not know, in order to sell them something
calling someone in cold weather to sell something
calling someone to sell cold drinks
- 19. Multiple Choice
Junk mail is advertising material that is sent to people who have asked for it
true
false
- 20. Multiple Choice
A form of advertising campaign/strategy used by brands, companies, or a non-profit organization which involves a well-known person using their social status or fame to help promote a product, service or even raise awareness.
commercial advertising
celebrity endorsement/branding
word of mouth
billboards
- 21. Multiple Choice
A form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
online marketing
Internet advertising
all of the options
digital advertising
- 22. Multiple Choice
The action or activity of gathering information about consumers' needs and preferences.
product survey
deliver questionnaires
market research
product launching
- 23. Multiple Choice
A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
Influencers
famous people
celebrities
comedians
- 24. Multiple Choice
Which is NOT a digital media?
ESPN TV
Twitter
TIME Magazine
Google
- 25. Multiple Choice
True or false: Media can persuade you to do something?
True
False
- 26. Multiple Choice
What is the definition for media?
The newspaper and books.
Facebook, twitter, instagram.
Means of communication or ways that people communicate.
something that is in the middle.
- 27. Multiple Choice
Which of the following is a type of print media?
Newspaper
Facebook
Radio
Movies
- 28. Multiple Choice
Which of the following is a type of electronic media?
Television
Magazine
Whatsapp
Music
- 29. Multiple Choice
Which of the following is a type of broadcasting media?
Facebook
Television
The Times
Newsweek
- 30. Multiple Choice
What is the definition of mass media?
The means of communication used to reach the general public
Advertising campaigns
Marketing strategies
The means of communication used to reach a specific audience
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