heuristic that involves estimating the likelihood of an occurrence based on the ease with which it comes to our minds

research design that examines one person or a small number of people in depth, often over an extended time period

systemic errors in thinking

in an experiment, the group of participants that doesn't receive the manipulation

research design that examine the extent to which two variables are associated

cues that participants pick up from a study that allow them to generate guesses regarding the researcher's hypotheses

variable that an experimenter measures to see whether the manipulation has an effect

phenomenon in which researchers' hypotheses lead them to unintentionally bias the outcome of a study

in an experiment, the group of participants that receives the manipulation

extent to which we can generalize findings to real-world settings