Digital Marketing & Engagement
Assessment
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Andrew Chow
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Professional Development
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Professional Development
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77 plays
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Medium
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25 questions
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1.
Multiple Choice
Digital Marketing is the _____________, ___________________, and ___________ marketing of any products and services online using digital technologies
Targeted, Interactive and Measureable
Timely, Interesting and Manageable
Targeted, Interactive and Manageable
Timely, Interesting and Measurable
2.
Multiple Choice
What does AIDA stands for?
Adjustment, Interest, Desire, Available
Awareness, Interest, Desire, Available
Awareness, Interest, Desire, Action
Awareness, Interest, Destiny, Action
3.
Multiple Choice
What is the difference between a buyer persona and a user persona?
User Persona is for B2C, Buyer Persona is for C2C
User Persona is for B2C, Buyer Persona is for B2B
User Persona is for B2B, Buyer Persona is for B2C
User Persona is for B2C, Buyer Persona is for C2B
4.
Multiple Choice
Name 1 keyword research tool
Keywordtools.io
Keywordstool.io
Keywordtool.io
Keyswordtool.io
5.
Multiple Choice
The more niche your keywords are, the _____________ competition you face
Higher
Stiffer
Lower
Less
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