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Professional Development
Professional Development
Digital Marketing & Engagement
25 questions
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- 1. Multiple Choice
Digital Marketing is the _____________, ___________________, and ___________ marketing of any products and services online using digital technologies
Targeted, Interactive and Measureable
Timely, Interesting and Manageable
Targeted, Interactive and Manageable
Timely, Interesting and Measurable
- 2. Multiple Choice
What does AIDA stands for?
Adjustment, Interest, Desire, Available
Awareness, Interest, Desire, Available
Awareness, Interest, Desire, Action
Awareness, Interest, Destiny, Action
- 3. Multiple Choice
What is the difference between a buyer persona and a user persona?
User Persona is for B2C, Buyer Persona is for C2C
User Persona is for B2C, Buyer Persona is for B2B
User Persona is for B2B, Buyer Persona is for B2C
User Persona is for B2C, Buyer Persona is for C2B
- 4. Multiple Choice
Name 1 keyword research tool
Keywordtools.io
Keywordstool.io
Keywordtool.io
Keyswordtool.io
- 5. Multiple Choice
The more niche your keywords are, the _____________ competition you face
Higher
Stiffer
Lower
Less
- 6. Multiple Choice
Content Marketing is simply digital ___________________________
Digital Selling Technique
Digital Story Technique
Digital Story Telling
Digital Story Writing
- 7. Multiple Choice
The process of Content Marketing is ______________________, ________________________, and Creation
Curation, Collation
Curation, Collaboration
Collection, Collation
Curation, Conclusion
- 8. Multiple Choice
Social Media has 3 main components. They are __________________, ______________________, and _________________
Content, Contra, Community
Content, Control, Communicate
Content, Context, Community
Content, Confuse, Community
- 9. Multiple Choice
The most popular social media platform is ___________________
Friendster
Weibo
Facebook
Whatsapp
- 10. Multiple Choice
Video Marketing is popular because it is ________________________
Engaging
Exciting
Immersive
Interactive
- 11. Multiple Choice
One of the tools to create a mobile video is ______________________
lement5
lucient5
lumen5
looking5
- 12. Multiple Choice
Hashtags are social media way of ___________________ a subject or talking point
introducing
Inducing
Indexing
Infusing
- 13. Multiple Choice
Linkedin is the only ___________________________ social media networks
Professional
Potential
Pro-active
Pro-business
- 14. Multiple Choice
The “About” section in Linkedin is for you to write your ______________________
Story
Summary
Strategy
Secret
- 15. Multiple Choice
It is more important to write about your work ________________________ than your job description in Work Experience (Linkedin)
Adjustment
Accomodation
Achievement
Attribution
- 16. Multiple Choice
Twitter can accommodate up to a maximum of _________________ characters
140
220
288
280
- 17. Multiple Choice
S.E.O stands for Search ______________________. ______________________
Engine Observation
Engine Omission
Engine Opinion
Engine Optimisation
- 18. Multiple Choice
S.E.M stands for _________________________________________
Search Everywhere Management
Search Everytime Management
Search Engine Marketing
Search Engine Movement
- 19. Multiple Choice
How many types of SEO are there?
2
4
5
7
- 20. Multiple Choice
What are the 3 different E-Commerce Business Models
B2B, A2B, B2A
B2B, B2C, C2C
B2B, B2C, C2B
B2B, C2C, C2B
- 21. Multiple Choice
When someone gives you a testimonial on Linkedin, it is known as a ______________________________
Referral
Recommendation
Reminder
Reference
- 22. Multiple Choice
What is one simple tool you can choose to develop a website? ____________________
Wordpress
Wordsmith
Word Document
Grammarly
- 23. Multiple Choice
Facebook videos are now more engaged than youtube video.
True
False
I am not sure
It doesnt matter
- 24. Multiple Choice
Bloggers are often used by brands to promote their products because they have a huge __________________________
Fortune
Fortress
Following
Flat
- 25. Multiple Choice
____________________________ is an app for you to create a self video with your script on your mobile as a teleprompter
BigLU
BigUU
BigVU
BigIU
- Answer choicesTagsAnswer choicesTags