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- 1. Multiple Choice
Why might a business obtain a trademark for its intellectual property?
To stop the unauthorized use of the business's inventions
To prevent the publication of the business's written work
To keep competitors from using the business's manufacturing processes
To protect the integrity of the business's logo
- 2. Multiple Choice
Monitors, keyboards, and hard drives are examples of computer...
servers.
hardware.
dashboards.
standards.
- 3. Multiple Choice
A limitation to the use of project-management software is that it lacks the ability to
track changes.
calculate data.
make decisions.
flag information.
- 4. Multiple Choice
Daniela is in charge of moving company data into a new software system. Which of the following is a step
she should take:
Avoid telling employees about the change until it is completed.
Make sure all the data are saved in a backup location.
Delete the old software system before installing the new one.
Schedule the change to occur during a project deadline.
- 5. Multiple Choice
Company B's management has determined that it must downsize. Three persons in the customer service
department will lose their jobs. Which of the following records can management use to help them
determine which employees to keep:
Inventory records
Production records
R&D records
Human resources records
- 6. Multiple Choice
A business's balance sheet lists $3,800 in cash, $15,125 in accounts payable, $2,775 in taxes, $10,350
in machinery and equipment, and $6,280 in salaries. Calculate the business's total liabilities.
$27,030
$18,470
$15,225
$24,180
- 7. Multiple Choice
When preparing a statement of equity, what does a business deduct from its total net income to obtain its
retained earnings?
Bad debt
Depreciation of assets
Sales tax payable
Dividends paid
- 8. Multiple Choice
A characteristic of managerial accounting is that it focuses on...
reporting the business's long-term investment goals.
capturing the business's day-to-day financial activities.
developing the business's annual report.
preparing and submitting the business's tax forms.
- 9. Multiple Choice
A company purchases an expensive new software system and divides the cost of it between the two
departments that will use the system. This is an example of cost...
allocation.
accumulation.
dividing.
precision.
- 10. Multiple Choice
When a business has been running successfully for several years, what would be a probable next
financial step?
Acquiring start-up funds
Purchasing a second location
Deciding on financial goals
Determining product prices
- 11. Multiple Choice
Which of the following sources is most likely to contain timely information:
A technical-trends report that was written on February 5, 2015
A journal article about a medical breakthrough that was published a decade ago
A stock table that appeared in a national newspaper on January 14, 2010
A second edition history textbook that contains a 2000 copyright date
- 12. Multiple Choice
What is an advantage to a company that effectively manages its business information?
Reduces the need for compliance
Eliminates customer dissatisfaction
Increases information overload
Saves time and money
- 13. Multiple Choice
Phil works from his home office on Tuesdays and Thursdays. This is known as
telecommuting.
information gathering.
networking.
collaborating.
- 14. Multiple Choice
Ingrid is able to access information from her desktop publishing software, word-processing software, and
spreadsheet software at the same time on her personal computer. This is an example of an operating
system with __________ capabilities.
multiprocessing
multi-user
multitasking
multithreading
- 15. Multiple Choice
An upscale department store tracks customer purchases made with store credit cards and then tailors
promotional messages and merchandise offers to specific clients based on their purchases. What
software allows the retailer to manage this strategy?
Word processing
Database
Spreadsheet
Systems tools
- 16. Multiple Choice
Business goals are accomplished by means of marketing
salespeople.
budgets.
profit.
strategies.
- 17. Multiple Choice
Products that appeal to the majority of customers are often sold through __________ marketing efforts.
segmented
mass
demographic
psychographic
- 18. Multiple Choice
An important part of a market analysis involves collecting __________ information.
confidential
geographic
employee
property
- 19. Multiple Choice
One reason why it is important to accurately forecast sales for a marketing plan is because the forecast is
the basis of other...
business reports.
pricing strategies.
operational activities.
management techniques.
- 20. Multiple Choice
Which of the following is a strategy for linking performance measures to financial outcomes:
Analyzing click-through rates
Developing advertising budgets
Paying for direct-mail pieces
Maintaining sales receipts
- 21. Multiple Choice
Which of the following is an example of a response error:
Lydia provides her opinion about a new soft drink during a focus group.
Jack does not provide his telephone number when he fills out an online survey.
Rosanna checks two response options for one question on a paper questionnaire.
Jack pauses for a moment before he answers the interviewer's question.
- 22. Multiple Choice
Marketing has an effect on the quality of life and general living conditions of consumers, referred to as
their
value system.
buying power.
buying habits.
standard of living.
- 23. Multiple Choice
Increasing membership by 25% during the next year might be one of the __________ of a health club.
principles
strategies
tactics
goals
- 24. Multiple Choice
Maria is developing her marketing plan for her small, but growing, business. She notes that one of the
advantages of her company is that her staff is highly creative and flexible; however, a primary limitation
that she faces is that she does not have sufficient financial resources to expand her product line. In which
component of the marketing plan would Maria place this information?
Financial statement
Promotional plan
Marketing mix
SWOT analysis.
- 25. Multiple Choice
Which of the following is one element of a situation analysis:
Marketing planning
Environmental scanning
Sales positioning
Organizational testing
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