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- Multiple ChoicePlease save your changes before editing any questions.
Public relations is about one-way communication from the business to stakeholders
True
False
- Multiple ChoicePlease save your changes before editing any questions.
When there is crisis management, the PR department identifies a possible problem and preempts negative publicity.
True
False
- Multiple ChoicePlease save your changes before editing any questions.
The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.
True
False
- Multiple ChoicePlease save your changes before editing any questions.
For public relations to be successful it should be:
planned
a management function
two-way communication
be in the interest of the public
secretive
- Multiple ChoicePlease save your changes before editing any questions.
It is important that communication with stakeholders provides the correct communication.
True
False
- Multiple ChoicePlease save your changes before editing any questions.
PR should be...
systematic
spontaneous
chaotic
- Multiple ChoicePlease save your changes before editing any questions.
A stakeholder is... (choose the most correct answer)
anybody who is affected by the business or who in turn could have an impact on the success of the business.
someone who is either an employee, owner or customer of the business.
anyone who lives in the community the business is physically located in.
Anyone who has made an investment in the business.
- Multiple ChoicePlease save your changes before editing any questions.
Which of the following are external stakeholders?
customers
suppliers
the media
the product
- Multiple ChoicePlease save your changes before editing any questions.
For PR to have a true impact it is important that a proper process is followed to ensure the maximum impact of the message.
True
False
- Multiple ChoicePlease save your changes before editing any questions.
Which of the following are key elements to a sound PR process?
Research
Action
Communication
Evaluation
- Multiple ChoicePlease save your changes before editing any questions.
The potential audience of PR is...
Local authorities.
Suppliers.
Financial groups.
All of the above.
None of the above.
- Multiple ChoicePlease save your changes before editing any questions.
Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public.
True
False
- Multiple ChoicePlease save your changes before editing any questions.
What is an example of Public Relations?
Sponsorin Cultural Events
Awarding Scholarships to Local High Schools
Donating Equipment for Public Use
All of the above
- Multiple ChoicePlease save your changes before editing any questions.
Characteristics of PR are...
Keep the business in the spotlight
Design an advertising campaign
Strengthen Credibility & Enhance the businesses image
Control the information released
- Multiple ChoicePlease save your changes before editing any questions.
In a crisis, PR are responsible to ensure an organisation are:
In control of the situation
Having a legitimate interest in the matter
Expose all details of the incident
Sensitive to the concern of the public
- Multiple ChoicePlease save your changes before editing any questions.
Communications by the PR team must be:
Genuine and Truthful
Emotional and Powerful
Compassionate and Empathetic
Constant and Refined
- Multiple ChoicePlease save your changes before editing any questions.
TV and radio interviews can:
Reach a large audience
Be Risky
Personalise Messages
All of the above
- Multiple ChoicePlease save your changes before editing any questions.
It refers to exposure in any public media of individuals, organizations, services or products.
Lobbying
Propaganda
Publicity
Merchandising
Advertising
- Multiple ChoicePlease save your changes before editing any questions.
It can be described as a professional attempt at building and maintaining relationships with government or any authority.
Publicity
Lobbying
Merchandising
Advertising
Propaganda
- Multiple ChoicePlease save your changes before editing any questions.
It refers to biased information that is released, under the condition of biased censorship.
Advertising
Merchandising
Lobbying
Propaganda
Publicity
- Multiple ChoicePlease save your changes before editing any questions.
It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.
Publicity
Public relations
Lobbying
Advertising
Merchandising
- Multiple ChoicePlease save your changes before editing any questions.
It refers to producing advertisements for commercial products or services to generate sales.
Publicity
Advertising
Lobbying
Merchandising
Propaganda
- Multiple ChoicePlease save your changes before editing any questions.
These are advertisements made especially for the internet and digital devices users. These ads can be video, image, or text ads.
Radio advertisements
Digital advertisements
Outdoor advertisements
Print advertisement.
- Multiple ChoicePlease save your changes before editing any questions.
It is known as a public relations specialist.
Lobbyist
publicist
advertiser
merchandiser
- Multiple ChoicePlease save your changes before editing any questions.
A publicist is someone _______________________________.
who generates media coverage for their client in order to promote them to the public.
who sells the products
who ensures that the correct amount of products are on hand in a store or on a website
all of the above
- Multiple ChoicePlease save your changes before editing any questions.
Disadvantage of publicity
It has less control.
it can create a positive image.
It is free.
None of the above.
- Multiple ChoicePlease save your changes before editing any questions.
It is publicity's purpose.
to get specific information across to as many people as possible within the shortest time frame
to sell products to the customer
To provide entertainment to the customers
None of the above
- Multiple ChoicePlease save your changes before editing any questions.
In public relations, it is a cost effective technique to reach large audience as compared to paid promotion.
Cost effectiveness
Reach
Credibility
None of the above
- Multiple ChoicePlease save your changes before editing any questions.
They utilize PR services to present their products/services and the way their firms work and of course, create a strong relationship with the customers and reach more potential buyers.
non-profit organisations
businesses
politicians
celebrities
- Multiple ChoicePlease save your changes before editing any questions.
The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders.
True
False