It’s all about Channels (Channel Management)

It’s all about Channels (Channel Management)

Assessment

Assessment

Created by

Dr Borlikar

Professional Development

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Hard

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20 questions

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1.

Multiple Choice

30 sec

1 pt

Media Image

Which of the marketing element below is not part of the fundamental of 5P's marketing ?

Place

People

Price

Planning

Product

2.

Multiple Choice

30 sec

1 pt

Media Image

A channel is any intermediary which participates in the flow of good and services from '...............' to the final '...............'

Consumer / Distributor.

Producer / Consumer.

Retailer / Distributor.

Consumer / Producer.

Retailer / Agent.

3.

Multiple Choice

30 sec

1 pt

Media Image

Automotive manufacturing source different part of vehicle component from individual company such as tires, hoses, batteries & electronics items. This is an example of ...............

B2B (Business to Business).

B2C (Business to Consumer).

B2G (Business to Government).

C2B (Consumer to Business).

C2C (Consumer to Consumer).

4.

Multiple Choice

30 sec

1 pt

Media Image

Online selling of products, which manufacturers or retailers sell their products to consumers over the internet refers to

B2B (Business to Business).

B2C (Business to Consumer).

B2G (Business to Government).

C2B (Consumer to Business).

C2C (Consumer to Consumer)

5.

Multiple Select

30 sec

1 pt

Media Image

What are the key fundamentals of Channel selection ?

Select more than 1 answer.

Determination of overall strategy.

Choosing the right logistic partner.

What is your value proposition.

Identify production cost.

How to segment the customers.

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