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- 1. Multiple Choice
Which of the marketing element below is not part of the fundamental of 5P's marketing ?
Place
People
Price
Planning
Product
- 2. Multiple Choice
A channel is any intermediary which participates in the flow of good and services from '...............' to the final '...............'
Consumer / Distributor.
Producer / Consumer.
Retailer / Distributor.
Consumer / Producer.
Retailer / Agent.
- 3. Multiple Choice
Automotive manufacturing source different part of vehicle component from individual company such as tires, hoses, batteries & electronics items. This is an example of ...............
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Government).
C2B (Consumer to Business).
C2C (Consumer to Consumer).
- 4. Multiple Choice
Online selling of products, which manufacturers or retailers sell their products to consumers over the internet refers to
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Government).
C2B (Consumer to Business).
C2C (Consumer to Consumer)
- 5. Multiple Choice
What are the key fundamentals of Channel selection ?
Select more than 1 answer.
Determination of overall strategy.
Choosing the right logistic partner.
What is your value proposition.
Identify production cost.
How to segment the customers.
- 6. Multiple Choice
In defining sales & marketing strategy, in the context of channel management, which of the components below are not part of "Where to play" & "How to win" factors ?"
Geography.
Market size / growth.
Digital platform.
Value Proposition.
Product differentiation.
- 7. Multiple Choice
Segmentation is a marketing strategy which involves dividing a "..............." target market into subsets of consumers implementing "..............." to target them.
Broad / Strategies.
Structured / Planning.
Selected / Promotion.
Large / Advertising.
Small / New product.
- 8. Multiple Choice
Why do we need customer segmentation ?
Select more than 1 answer.
The profit potential differs by customer segment.
Each customer segment has specific needs, requiring different value propositions.
Our asset and capabilities are better suited to serving some, but not all, customer segments.
Customer segmentation helps us focus scare resources, where they can be most effective.
All the above.
- 9. Multiple Choice
Customer segmentation involves 4 steps.
Select the correct steps.
Choose more than 1 answer.
Assess drivers of customer profitability.
Assess drivers of customer behaviours and
needs.
Synthesize customer segmentation/profiling.
Prioritise segments & develop value proposition.
All the above.
- 10. Multiple Choice
Consumer preferences and buying patterns is influenced
by " ..............."
Income.
Lifestyle.
Age.
Comfort.
All the above.
- 11. Multiple Choice
Which of the key elements below is not part of criteria in deciding value proposition for any businesses ?
Volume offering.
System design.
Product quality.
Services.
Delivery models.
- 12. Multiple Choice
"............... ..............." is a promise of value to be delivered and a belief from customer that value will be experienced.
Distribution channel.
Value proposition.
Customer service.
Competitive bidding
Digital platform
- 13. Multiple Choice
In selecting the right 'Channel', which of the following below is not part of key factors & criteria to determine direct or indirect channel ?
Digital platform capabilities.
Margin differential.
Customer & application.
Barriers to entry.
Market coverage & logistics.
- 14. Multiple Choice
In distributor management model, what are the criteria to consider when selecting distributors ?
Select more than 1 answer.
Decide on the distributor selection criteria.
Evaluate shortlisted distributors against criteria.
Conduct due diligence to confirm capability.
Set up a high level dash board with key targets.
All the above.
- 15. Multiple Choice
Using the 'Channel selection tool' method, what are the key factors & criteria to determine the right distributor?
Select more than 1 answer.
Economics (Margin differential).
Marketing & sales capabilities (Market coverage, Customer & application, Sales & Logistics).
External environment (Market fragmentation, Barriers to entry, Risks)
Internal environment (Company policy & guidelines)
All the above.
- 16. Multiple Choice
'Shopee' and 'Ebay' is an example of which business model ?
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Goverment).
C2B (Consumer to Business).
C2C (Consumer to Consumer)
- 17. Multiple Choice
Why are channels 'Important' ?
Select more than 1 answer.
Salesmanship (Specialized sales force with specific expertise).
Increase distributional efficiencies (Having own logistic/distribution networks).
Assortment on product offering (Complimenting product ranges carried).
Product Merchandising (Retail sales, promotions)
All the above.
- 18. Multiple Choice
"............... ..............." is defined as a company's activities in selecting & organizing its distribution / sales channels and selling effectively through them.
Channel marketing.
Channel management.
Channel distribution.
Channel operation.
Channel development.
- 19. Multiple Choice
In the context of PETRONAS Downstream business, 'PETCO' , 'PGB' and 'PCG' is an example of which business model ?
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Goverment).
C2B (Consumer to Business).
C2C (Consumer to Consumer)
- 20. Multiple Choice
In the context of PETRONAS Downstream business, 'PDB' and 'PLI' is an example of which business model ?
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Goverment).
C2B (Consumer to Business).
C2C (Consumer to Consumer)
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