It’s all about Channels (Channel Management)

Assessment
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Dr Borlikar
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Professional Development
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1 plays
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Hard
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20 questions
Show answers
1.
Multiple Choice
Which of the marketing element below is not part of the fundamental of 5P's marketing ?
Place
People
Price
Planning
Product
2.
Multiple Choice
A channel is any intermediary which participates in the flow of good and services from '...............' to the final '...............'
Consumer / Distributor.
Producer / Consumer.
Retailer / Distributor.
Consumer / Producer.
Retailer / Agent.
3.
Multiple Choice
Automotive manufacturing source different part of vehicle component from individual company such as tires, hoses, batteries & electronics items. This is an example of ...............
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Government).
C2B (Consumer to Business).
C2C (Consumer to Consumer).
4.
Multiple Choice
Online selling of products, which manufacturers or retailers sell their products to consumers over the internet refers to
B2B (Business to Business).
B2C (Business to Consumer).
B2G (Business to Government).
C2B (Consumer to Business).
C2C (Consumer to Consumer)
5.
Multiple Select
What are the key fundamentals of Channel selection ?
Select more than 1 answer.
Determination of overall strategy.
Choosing the right logistic partner.
What is your value proposition.
Identify production cost.
How to segment the customers.
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