Their particular mood while creating their composition.

Their intent for writing something, typically to persuade, inform or entertain an audience.

Their attitude towards a topic, often crafted through use of vocabulary and choice words.

Their word count, and text features used throughout their work.

Letters/Journals

Speeches

Procedures

Novels

Articles

Thetas

Ethos

Pathos

Logos

invokes an emotional response

establishes author’s credibility

or character

uses logical reasoning and facts

invokes an emotional response

establishes author’s credibility

or character

uses logical reasoning and facts