Have an account?
Skip to Content
20 questions
Show Answers
See Preview
- Multiple ChoicePlease save your changes before editing any questions.
From among the following, identify the factor which does not form part of facilitating function of marketing?
Financing
Risk bearing
Packaging
Standardization
- Multiple ChoicePlease save your changes before editing any questions.
Holistic marketing does not include:
Relationship marketing
Integrated marketing
Internal marketing
Digital marketing
Social responsibility marketing
- Multiple ChoicePlease save your changes before editing any questions.
Who among the following has propounded the classification of 4P's of marketing?
James Culliton
N.H.Borden
Robert Lauterborn
E.J.McCarthy
- Multiple ChoicePlease save your changes before editing any questions.
Modern concept of marketing starts with:
Purchase
Storage
Consumer research
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Subdividing of market into homogeneous subsections of customers is referred to as :
Target marketing
Market segmentation
Product positioning
Differentiated marketing
- Multiple ChoicePlease save your changes before editing any questions.
Which is the pattern of segmentation wherein the firms view each customer as a separate segment?
Undifferentiated marketing
Concentrated marketing
Customized marketing
Differentiated marketing
- Multiple ChoicePlease save your changes before editing any questions.
A very small section of the whole market which has not yet been identified and served by competitors is referred to as :
Segment marketing
Local marketing
Niche marketing
Individual marketing
- Multiple ChoicePlease save your changes before editing any questions.
Loyalty segmentation forms part of :
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
- Multiple ChoicePlease save your changes before editing any questions.
Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
- Multiple ChoicePlease save your changes before editing any questions.
An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?
Multi-segment approach
Concentration approach
Total market approach
Differentiated market approach
- Multiple ChoicePlease save your changes before editing any questions.
When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as :
Positioning by Corporate identity
Positioning by product category
Positioning by competitor
Repositioning
- Multiple ChoicePlease save your changes before editing any questions.
Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?
Augmented product
Potential product
Core product
Generic product
- Multiple ChoicePlease save your changes before editing any questions.
Major household appliances and heavy consumer durables are referred to as :
Soft goods
Brown goods
White goods
Convenience goods
- Multiple ChoicePlease save your changes before editing any questions.
The total number of products within all product lines of a company is referred to as :
Width of product mix
Length of product mix
Depth of product mix
Consistency of product mix
- Multiple ChoicePlease save your changes before editing any questions.
The dimension of product mix which measures how closely the different product lines are related is referred to as :
Width of product mix
Length of product mix
Depth of product mix
Consistency of product mix
- Multiple ChoicePlease save your changes before editing any questions.
Name the strategy which adds a higher priced prestigious product to the existing line of lower priced products?
Trading- Up
Trading-Down
Product differentiation
Product simplification
- Multiple ChoicePlease save your changes before editing any questions.
What is the expansion of PLC?
Production life cycle
Product life cycle
Product line cycle
Production level concepts
- Multiple ChoicePlease save your changes before editing any questions.
Name the process of creating a unique name and image for a product in the minds of consumers?
Product positioning
Repositioning
Branding
Labelling
- Multiple ChoicePlease save your changes before editing any questions.
Task environment in marketing is otherwise referred to as :
Micro environment
Macro environment
Competitive environment
Socio-cultural environmnet
- Multiple ChoicePlease save your changes before editing any questions.
Who is the Father of marketing?
E.J.Mc Carthy
Philip Kotler
Robert Lautherborn
Stanton