Modern concept of marketing starts with:

Which is the pattern of segmentation wherein the firms view each customer as a separate segment?

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

Loyalty segmentation forms part of :

Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?

An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?

When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as :

Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?

Major household appliances and heavy consumer durables are referred to as :

The total number of products within all product lines of a company is referred to as :

The dimension of product mix which measures how closely the different product lines are related is referred to as :

Name the strategy which adds a higher priced prestigious product to the existing line of lower priced products?

What is the expansion of PLC?

Name the process of creating a unique name and image for a product in the minds of consumers?

Task environment in marketing is otherwise referred to as :

Who is the Father of marketing?