pencil-icon
Build your own quiz

Social Studies

University

Image

marketing chapter 3

36
plays

10 questions

Show Answers
See Preview
  • 1. Multiple Choice
    20 seconds
    1 pt

    Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

    A) macroenvironment

    B) microenvironment

    C) internal environment

    D) marketing mix

  • 2. Multiple Choice
    20 seconds
    1 pt

    LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of

    A) resellers

    B) marketing services agencies

    C) financial intermediaries

    D) physical distribution firms

  • 3. Multiple Choice
    30 seconds
    1 pt

    Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

    A) macroenvironment

    B) microenvironment

    C) technological environment

    D) demographic environment

  • Answer choices
    Tags
    Answer choices
    Tags

    Explore all questions with a free account

    Already have an account?