1) the product will never go wrong

2) customers will always be able to re-use the product

3) the product meets customers high expectations

4) the product is made from the highest quality materials

1) customers loyalty is likely to be high

2) all customers will be prepared to pay very high prices for the products

3) customers may tell other people about the products

4) the costs of returns and product failures is likely to be low

1) Quality is an issue only for manufacturers

2) The quality of services offered by a bank cannot be measured

3) Low priced products are always low quality

4) Tertiary sector businesses should assess quality of their products

1) testing all completed products

2) testing a sample of completed products

3) asking customers to check quality

4) testing materials as they arrive at the factory but not the finished product

1) checking all finished products for faults

2) setting quality standards at all stages of products

3) assuring customers that products are of the highest standard

4) assuring workers that the work they do is of a high quality