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- 1. Fill in the Blank
The main focus of production concept is on................................of product.
- 2. Fill in the Blank
The main focus of ......................concept is customer needs.
- 3. Fill in the Blank
Public relations protects company's.......................in the eye of the public.
- 4. Multiple Choice
Packaging aids a firm in its advertising and display programmes.
TRUE
FALSE
- 5. Multiple Choice
In primary packaging the container is kept throughout the entire life of the product.
TRUE
FALSE
- 6. Multiple Choice
Grading of products is the important function performed by packaging.
TRUE
FALSE
- 7. Multiple Choice
Labelling helps in promotion of a product .
TRUE
FALSE
- 8. Multiple Choice
Labels help grading and promoting the sale of the product.
TRUE
FALSE
- 9. Multiple Choice
What can be marketed?
I. Any physical object with a definite shape
II. Any physical object which creates value to customers
III. Any physical object that has a selling price
IV. Any physical object that can be tested.
- 10. Multiple Choice
Marketing functions does not include:
I. After sales service
II. Selling
III. Negotiating with government officials
IV. Recruiting sales team
- 11. Multiple Choice
The product concept focus on the following:
I. Quantity of a product produced
II. Quality and performance of a product produced
III. Place where the product is produced
IV. Company which produced the product
- 12. Multiple Choice
Quality and performance of the product is the main focus of which marketing management philosophies.
I. Selling Concept
II. Marketing Concept
III. Production Concept
IV. Product Concept
- 13. Multiple Choice
Marketing can be best understood as:
I. Pre production activity
II. Post production activity
III. Pre & Post production activity
IV. Selling activity
- 14. Multiple Choice
Pricing objectives does not include:
I. Market Share Leadership
II. Surviving in a competitive
III. Cover the entire cost of a product
IV. To deliver goods to rural areas.
- 15. Multiple Choice
Price of a product can be fixed by considering:
I. Press Relations
II. Mobility of a sales person
III. Marketing Methods used
IV. Consumer Attention
- 16. Multiple Choice
Maruti Udyog sells its cars through company approved retailers .which type of distribution channel is used by the company?
(a) Zero-level
(b) One-Level
(c) two-level
(d) three-Level
- 17. Multiple Choice
A bottle of hair oil is an example of-
a Primary packaging
b Secondary Packaging
c Transportation packaging
d Sales promotion
- 18. Multiple Choice
Which of the following is the example of Dunlop?
(a) Branding
(b) Brand
(c) Brand Name
(d) Brand Mark
- 19. Multiple Choice
The collection of utilities is known as ________ .
(a) Purchaser
(b) Seller
(c) Product
(d) Market
- 20. Multiple Choice
________ is the central point in the marketing point of view.
(a) Customer’s satisfaction
(b) Customer’s welfare
(c) Quality of the Product
(d) Quantity of Product
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