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- 1. Multiple Choice
American Airlines innovatively saved $40,000 per year by doing this....
Putting one less olive in every salad
Paying their staff less money
Reducing safety and maintenance checks on their aircraft
Running more flights per day
- 2. Multiple Choice
Which of these is a strategy for Google to reduce its costs? (Pick all that apply)
Make searches slower, so they use lesser server capacity
Make search results faster, improving customer experience
Stop giving free lunches to their employees
Reduce its advertising rates for businesses
- 3. Multiple Choice
ClueHunt operates mystery rooms in many cities. It charges people to rent a mystery room by the hour.
Which of these are their fixed costs?
Rent for the space
Water bottles given to each customer
The props in the mystery room
The security guard outside the rooms
- 4. Multiple Choice
ClueHunt operates mystery rooms in many cities. It charges Rs. 600 per game, for up to 8 people to enter a room.
Which of these strategies can it use to increase revenue? (Tick all that apply)
Charge more per hour per room
Only allow 6 people per room
Reduce the duration of the game
Reduce the number of staff on-site
- 5. Multiple Choice
A delivery company has 50 trucks, which must constantly travel between City A and City B to make deliveries.
They charge businesses to deliver their packages.
Which of these strategies should the company adopt to break even?
Charge the highest possible rate per kg (but trucks may run empty)
Charge the amount it costs to run the trucks
Charge the lowest possible rate per kg
Charge nothing initially and gain market share
- 6. Multiple Choice
Jimmy runs an ice cream store and sees a big drop in business during winters. Which of these fixed costs can he convert into variable costs?
(Tick all that apply)
Ordering lesser ice cream ingredients during the winter
Renting a smaller shop during the winter
Reducing the staff during the winter
Reducing advertising and marketing spend
- 7. Multiple Choice
Which of these is a strategy for reducing fixed costs of a business? (Select all that apply)
WeWork allows companies to rent office space by seat rather than getting a whole office
A cloud kitchen charges businesses a fixed amount per year and delivers food monthly
A laptop rental company which rents out laptops by the day
A manufacturer who bulk manufactures a minimum of 50,000 uniforms for restaurants
- 8. Multiple Choice
A company is said to break even when....
Costs > Revenue
Costs = Revenue
Costs < Revenue
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