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- 1. Multiple Choice
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
- 2. Multiple Choice
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
- 3. Multiple Choice
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
- 4. Multiple Choice
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
- 5. Multiple Choice
The amount of money paid every time someone clicks on an advertisement is called?
RTB
CPE
CPC
CPM
- 6. Multiple Choice
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
- 7. Multiple Choice
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
- 8. Multiple Choice
What is contextual advertising?
Targets ads to people based on demographic information
Targets visitors on keywords-scans, & matches to user
Targets visitors based on user searches or pages visited
Targeting content contains specific keywords promoted tweet
- 9. Multiple Choice
Advertising (PPC, display ads, etc) is an example of paid media
True
False
- Answer choicesTagsAnswer choicesTags