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Consumer Behaviour

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  • 1. Multiple Choice
    30 seconds
    1 pt

    Select from the following, the issues that consumer theory can help to resolve.

    A) How consumer allocate their incomes to the purchase of goods and services

    B) Problems involving corporate policy

    C) Problems involving public policy

    D) All of the above

  • 2. Multiple Choice
    30 seconds
    1 pt

    The field of behavioral economics has been built around which of the following assertions?

    Consumers have preferences among the various goods and services available to them.

    Consumers face budget constraints which put limits on what they can buy.

    Consumers may not be as rational and well-informed as economists make them out to be.

    Consumers ignore the information they obtain and tend to make more irrational than rational

  • 3. Multiple Choice
    30 seconds
    1 pt

    The theory of consumer behavior assumes that consumers can compare and rank all possible market baskets. This assumption is called:

    nonsatiation (more is preferred to less).

    completeness.

    rationality.

    transitivity.

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