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- 1. Multiple Choice
Primary data refer to information obtained _____ by the researcher on the variables of interest for the specific purpose of the study.
first-hand
second-hand
third-hand
- 2. Multiple Choice
Examples of primary data are
company records or archives, government publications, industry analysis, websites and the Internet.
individuals, focus groups and panels of respondents.
- 3. Multiple Choice
Focus groups consist typically _____ members with a moderator leading the discussions for about two hours on a particular topic, concept or product.
three to five
five to seven
eight to ten
- 4. Multiple Choice
Panels can be either a static panel or a _____ panel.
Delphi Technique
dynamic
- 5. Multiple Choice
Unstructured interviews are so labeled because the interviewer does not enter the interview setting with a planned sequenced questions to be asked of the respondents.
YES
NO
- 6. Multiple Choice
Structured interviews are those conducted when it is known at _____ what information is needed.
the outset
the ending
- 7. Multiple Choice
The questioning technique includes:
Funneling
Unbiased questions
Poor listening
Helping the respondents to think through issues
Diverting the topic discussed
- 8. Multiple Choice
When asking questions, it is important to ask unbiased questions to ensure that you minimize _____ in responses.
over supply data
bias
rich data
- 9. Multiple Choice
Advantages of face-to-face interviews:
Geographical limitations
Clarify doubts
Ensure that the responses are properly understood
Can adapt the questions as necessary
- 10. Multiple Choice
Advantages of telephone interviews:
A number of people can be reached
Terminating the interview without warning
Eliminating any discomfort
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