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Primary data refer to information obtained _____ by the researcher on the variables of interest for the specific purpose of the study.
Examples of primary data are
company records or archives, government publications, industry analysis, websites and the Internet.
individuals, focus groups and panels of respondents.
Focus groups consist typically _____ members with a moderator leading the discussions for about two hours on a particular topic, concept or product.
three to five
five to seven
eight to ten
Panels can be either a static panel or a _____ panel.
Unstructured interviews are so labeled because the interviewer does not enter the interview setting with a planned sequenced questions to be asked of the respondents.
Structured interviews are those conducted when it is known at _____ what information is needed.
The questioning technique includes:
Helping the respondents to think through issues
Diverting the topic discussed
When asking questions, it is important to ask unbiased questions to ensure that you minimize _____ in responses.
over supply data
Advantages of face-to-face interviews:
Ensure that the responses are properly understood
Can adapt the questions as necessary
Advantages of telephone interviews:
A number of people can be reached
Terminating the interview without warning
Eliminating any discomfort