Greek word for ethics or credibility

A persuasive statement that appeals to the trust of an audience

A persuasive statement that appeals to the emotions of an audience

The purpose of this persuasive appeals is to gain the trust of an audience

The purpose of this persuasive appeal is to get an audience to care about a topic

The purpose of this persuasive appeal is to back up a claim with research statistics

The Ethos persuasive appeal convinces people to do something by using...

The pathos persuasive appeal convinces people to do something by using...

The logos persuasive appeal convinces people to do something by using...

The testimonial and plain folks advertising techniques are examples of this persuasive appeal

The facts and figures advertising technique is an example of this persuasive appeal

The transfer, patriotism, and rhetorical advertising techniques are examples of this persuasive appeal

I have served in the military for over 20 years. Based on my professional experiences, I can assure you that more money needs to be spent on protective armor for soldiers and military vehicles.

American soldiers put their lives on the line every day to protect our country. Some soldiers lose limbs and suffer other traumatic injuries. Don’t you think these brave men and women deserve to be taken care of?

According to research by the United States Army, A soldier without updated body armor is five times more likely to suffer a traumatic injury than a solider with updated body armor.

As a police officer for the past 20 years, I have been a direct witness to the extreme dangers of distracted driving