It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.

It is a short-lived idea or temporary event that is usually called as a “flash in the pan.”

Its popularity and reception of consumers for this idea fades away easily over a short period of time.

Its appeal among consumers is relatively small.

It is a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time.