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- 1. Multiple Choice
It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.
Trend
Fad
- 2. Multiple Choice
It is a short-lived idea or temporary event that is usually called as a “flash in the pan.”
Trend
Fad
- 3. Multiple Choice
Its popularity and reception of consumers for this idea fades away easily over a short period of time.
Trend
Fad
- 4. Multiple Choice
Its appeal among consumers is relatively small.
Trend
Fad
- 5. Multiple Choice
It is a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time.
Trend
Fad
- 6. Multiple Choice
When it reaches a certain point of popularity, it declines and eventually disappears and dies in the market.
Trend
Fad
- 7. Multiple Choice
Its influence spreads across many sectors in the society.
Trend
Fad
- 8. Multiple Choice
It is trivial because of its short life expectancy and prone to being outmoded.
Trend
Fad
- 9. Multiple Choice
It is not created but is just revived from a style that existed all along in the lives of some sub-group.
Trend
Fad
- 10. Multiple Choice
What is the stage of identifying a trend that involves the early adopters participating together with the innovators to increase the perceptibility or viability of the trend?
Fringe State
Trendy
Mainstream
- 11. Multiple Choice
What is the stage where an innovative idea develops into the market and become known to the trendiest consumers?
Fringe State
Trendy
Mainstream
- 12. Multiple Choice
What is the stage where the "conservative consumers" join the trend, the idea's popularity and acceptance continues to increase, and the corporations and company brands exploit the growing demand for the ideas?
Fringe State
Trendy
Mainstream
- 13. Multiple Choice
What happens to a mainstream product or service when there is a recent development or a reinvention which leads to the fringe state of a trend?
It becomes a fad.
It becomes a classic.
It becomes a microtrend or a trend fragmentation.
- 14. Multiple Choice
What happens to a trend that fades away due to the limitation of its appeal to a small number of consumers?
It becomes a fad.
It becomes a classic.
It becomes a microtrend or a trend fragmentation.
- 15. Multiple Choice
What happens to mainstream product or service that persists or stays for a long period of time?
It becomes a fad.
It becomes a classic.
It becomes a microtrend or a trend fragmentation.
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