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- 1. Multiple Choice
According to Philip Kotler, definition of retail is the
marketing mix (4P's) including price, product, promotion and price.
concept of selling goods or service in the outlet mall.
activities involved in selling goods or services to the final consumers for personal, non-business use.
activities involved in creating brand awareness among new potential customers.
- 2. Multiple Choice
Below factors are environment of retailing, EXCEPT:
Demographics
Psychology
Economics
Social
- 3. Multiple Choice
Groups of consumers and individuals can be identified in term such demographics as:
Stakeholder
Genders
Competitors
Supplier
- 4. Multiple Choice
_______________ environment for retailing comprises the overall economy including business cycles, consumer income and spending patterns.
Economics
Political
Demographic
Technology
- 5. Multiple Choice
Pure competition occur when a market has all below factor, EXCEPT:
Homogenous products
Many buyers and sellers, having perfect knowledge of the market
Ease of entry for both buyers and sellers
It is frequently situation in retailing
- 6. Multiple Choice
One of the characteristics of oligopolistic competition is
relatively many sellers.
many small firms who follow the lead of a few larger firms.
only one market leader conquer the entire industry.
any action by two or more seller is expected to be noticed and reacted to by the other sellers.
- 7. Multiple Choice
Market segmentation known as focusing one market to enter. Meanwhile, the concept of target market known as
competing with market leader to become the stronger business.
separate market into major specialist carry out by the business.
group of customers that the supplier is seeking to serve in return of profit.
group of customers that the retailer is seeking to serve.
- 8. Multiple Choice
For a segment(s) to be considered attractive enough for becoming one’s target market, it must meet all three criteria:
Measurable, accessible and sustainable
Measurable, accessible and substantial
Accessible, substantial and sustainable
Substantial, acceptable and sustainable
- 9. Multiple Choice
Location of store based retailers must be strategic enough to capture more attention. The type of location below are store based location must be choose by retailers, EXCEPT:
One Stop Centre
Shoping centre or mall
Neighbourhood Business Distric
Central Business Distric
- 10. Multiple Choice
Centrally owned or managed shopping district that is planned, has balanced tenancy (the stores complement each other in merchandise offerings). This concept is applicable for
Neighborhood Business District (NBD)
Freestanding Retailers
Secondary Business Distric (SBD)
Shopping Centre or Mall
- 11. Multiple Choice
______________________________ is the management process to supply the product and service needs of the end consumer, encompassing the supply chain of any physical product and the exchange process involved.
Operation management
Human resources management
Supply chain management
Logistics management
- 12. Multiple Choice
Distribution is known as channels that can be distinguished by the number of intermediaries between producer and consumer. One of the type of distribution in retail is:
Intensive distribution
Media distribution
Physical distribution
Market distribution
- 13. Multiple Choice
___________________ is a personal presentation of a business as a business or a way of delivering information to customer's target customers takes place within the physical range of the store alone.
Retail management
Logistic management
Inventory planning
Inventory management
- 14. Multiple Choice
Below are the type of demonstration, EXCEPT:
TV
Window display
Sign
Audio visual
- 15. Multiple Choice
Interior design is a demonstration capable of giving an overview of stocks owned by retailers but stored in stores, warehouses or office drawers. Which one of the following is the characteristic of interior design:
Standing retailer and booth
Shopping mall and plaza
Direct merchandise promotion and shop personality presentation.
Signboard advertisement and media
- 16. Multiple Choice
One of the pricing composition strategy of new product prices known as _____________ where the retailer will give prices according to psychological effects. For instance, current price is RM100.00 and retailers make some deduction to RM99.90.
Discount and Allowance
Segment Based Priced
Promotional Price
Psychological Price
- 17. Multiple Choice
Advertising objectives are specific tasks to be perfected for specific audience goals, at specific times. Advertising objectives are:
Inform, persuading and sweating
Inform, persuading and awareness
Attention, desire and action
Attention, interest and desire
- 18. Multiple Choice
Advantages of sales promotion as following, EXCEPT:
Provide incentives for user to act
Increase purchase frequency
Encourage experiments on products
Direct selling to end consumers
- 19. Multiple Choice
Good customer service will be able to keep customers in mind to come again and certainly such perceptions are very important to attract new customers. What is the correct stages in customer services?
Pre- Transfer - During Transfer - After Transfer
Pre-Transaction - During Transaction - After Transaction
Pre- Purchase - During Purchase - After Purchase
Pre- Sale - During Sale - After Sale
- 20. Multiple Choice
Outlet layout are include internal and external layout which give impactful meaning to walk in customer in the mall. Which one of the following is the type of external layout?
Sounds
Touch
Atmospheric
Marquee
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