is in limited supply

not made in America.

not test-marketed

readily available

visit a business

make a purchase.

respond to a survey.

participate in market research.

The price of the product

The origin of the product

Who buys and uses the product

Who produces the product

Parts

Supplies

Equipment

Materials

As businesses grow and become more complex, they typically require fewer resources.

Industrialized nations typically require fewer capital goods than developing countries.

Similarly sized businesses within the same industry usually use identical resources.

Natural resources, human resources, and capital goods are often referred to as factors of production.