Power of Branding: What is Branding?

Assessment
•
L Birchall
•
Business
•
7th - 8th Grade
•
37 plays
•
Medium
Student preview

10 questions
Show all answers
1.
MULTIPLE SELECT
30 sec • 1 pt
Which 3 of the below are part of the Walkers logo branding?
2.
MULTIPLE CHOICE
30 sec • 1 pt
'Company' refers to the organisation that markets or produces products or services.
3.
MULTIPLE CHOICE
30 sec • 1 pt
'Brand' refers to the image and “personality” a company applies to its products.
4.
MULTIPLE CHOICE
30 sec • 1 pt
The Definition of Branding is:
Creating an __________ for your product that makes it ____________ from the competition
5.
MULTIPLE CHOICE
30 sec • 1 pt
The Definition of a Portfolio of Products:
This is the ____________ of different products that a business sells.
Walkers examples, e.g. Classic, Mixups, Bugles etc…
6.
MULTIPLE SELECT
30 sec • 1 pt
Why is it important to have a range of products? Choose 2
7.
MULTIPLE SELECT
30 sec • 1 pt
Why is it important to have a range of products? Choose 2
8.
MULTIPLE SELECT
30 sec • 1 pt
What do businesses do to help us remember their brands? Choose 2
9.
MULTIPLE SELECT
30 sec • 1 pt
What do businesses do to help us remember their brands? Choose 2
10.
MULTIPLE SELECT
30 sec • 1 pt
Which of the following are part of the Walkers Product Portfolio? Choose 3
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