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Professional Development
University -
Professional Development
Digital Marketing
63 questions
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- 1. Multiple Choice
The most popular social networking site in the world is:
Whatsapp
LinkedIn
Facebook
Youtube
- 2. Multiple Choice___________is an umbrella term for all of your online marketing effortsEmail marketingDigital marketingSocial marketingInbound marketing
- 3. Multiple ChoiceThe process of optimizing your website to ‘rank’ higher in search engine results pages.SEOB2CPPCB2B
- 4. Multiple ChoiceA type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.Affiliate MarketingPPCEmail marketingNative Advertising
- 5. Multiple ChoiceTestimonials are most effective if the buyer is in the ___________stage of purchasing.DecisionAwarenessOptimalShopping
- 6. Multiple Choice
While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?
Reduce total advertising costs by 15%
Increase sales through the eCommerce platform by 10% within the next six months.
Increase number of visitors to the company website during the next six months
Improve brand awareness significantly during this semester.
- 7. Multiple Choice
Which of these websites is useful for monitoring changes in online search patterns over time?
Google Trends
Social Mention
Google Analytics
Radian 6
- 8. Multiple Choice
What are the advantages of sponsoring influencer content, rather than trying to stimulate organic influencer content?
No Control over message
Guaranteed outcome
Credibility of message
Lower cost
- 9. Multiple Choice
Which website metric tells you how many of your website visitors view only one page?
Sessions
New vs returning users
Bounce rate
Conversion rate
Session duration
- 10. Multiple Choice
When running a paid search (PPC) campaign, which of these metrics do we want to be low?
Impressions
Bounce Rate
Cost Per Acquisition and Cost Per Click
Click Through Rate
- 11. Multiple Choice
You are running a paid search (PPC) campaign. The click through rate is high, but the transaction conversion rate is low. What should you do?
Improve the PPC campaign
Improve the website
Improve both the PPC campaign and the website
- 12. Multiple Choice
Which of the following social media metrics are a good measure of reach?
Twitter retweets
Video views
Instagram likes
- 13. Multiple Choice
Which of the following social media metrics is NOT a good measure of engagement?
Comments on Facebook posts
Twitter mentions
Facebook followers
YouTube video comments
- 14. Multiple ChoiceWhat is the main goal of social media or digital marketing?To connect business with consumersTo be funnyTo entertainTo teach about the dangers of the internet
- 15. Multiple ChoiceWhat represents the exchange for the product or what customers are willing to payPriceSalespromotionRebate
- 16. Multiple ChoiceA target market is...The group of customers a business seeks to attract who have specific, similar needsThe group of 5 to 10 people that a business markets to on a daily basisAll of the customers who shop at targetA customer who has an unfulfilled desire and is financially able and willing to fill that desire
- 17. Multiple Choice
Allow all the members in your DM team to post and send Post is an appropriate way of protecting a company's online reputation
Correct
Wrong
- 18. Multiple ChoiceWhen creating a story, how can you get the audience involved?Post a photoPost a funny videoAsk a question
- 19. Multiple ChoiceNumber of people visiting a website.TrafficFeedsGoalsData
- 20. Multiple ChoiceConsumers become committed to brands and make repeat purchases from the same brands.Brand loyaltyMarketing MixAftersalesMarket sales
- 21. Multiple Choice____ can be a source of annoyance for web users.Pop UpsSEOGoogle AdwordsSearch results
- 22. Multiple Choice
Affiliate marketing refers to?
A refer site
Earning a commission by promoting other people's products
A site to generate leads and sales
- 23. Multiple Choice
Traditional marketing includes
Social media and email marketing
Newspaper advertisement and cold call
- 24. Multiple Choice
It is important to have a website despite the nature of business
True
False
- 25. Multiple ChoiceWhat does SEO stand for?Sending Emails OftenSearch Engine OperationsSearch Engine OptimazationSave Ever Offer
- 26. Multiple ChoiceA mark or design placed on a product to identify it is...brandbrand positionbrand loyaltybenefit
- 27. Multiple ChoiceThe symbol is an example fobrand namesloganlogotag line
- 28. Multiple ChoiceShelly will only buy Starbucks coffee is an example ofbrand positionbrand loyaltybrand identityvisual symbol
- 29. Multiple ChoiceWhat is an example of a search engine?Gale Student Resources in ContextGoogleGale Power SearchBritannica
- 30. Multiple ChoiceWhat is this?Search BarSnippetFilterAds
- 31. Multiple ChoiceWhat type of personal information is it okay to share with someone you don't know?Your name and telephone number onlyYour email address only, if it doesn't include your nameMinor details like the name of your school, and what your parents do for a livingYou should never share ANY personal information with someone you don't know
- 32. Multiple ChoiceWhat is Digital Commerce?Buying and Selling onlineBuying new iPads for the schoolGoing to Best Buy
- 33. Multiple ChoiceWhat is a negative of Digital Commerce?I can stay at home in my pjs and shop.Hackers may steal my private information.I can price compare easily.
- 34. Multiple ChoiceBefore anything gets added to a cart, sales can't happen if a website does not select an _______conversion rategood checkout processblogappropriate audience
- 35. Multiple ChoiceThe __________________________ is loosely defined as the percentage of Web site visitors who complete a desired actionwebsite delivery reportanalyticsconversion ratecompression of an image
- 36. Multiple Choice
The purpose of a site map for a user is to
for a developer to see where new pages fit in the process
quickly identify important links
quickly identify how big the site is
- 37. Multiple Choice
an e-commerce website is likely to have
9-5 opening hours
24 hour opening times
no images
- 38. Multiple ChoiceWhat is an e-commerce website?a website that has contenta website that has the ability to buy or sell itemsa chickena website with a blog
- 39. Multiple Choice
C2C stands for what type of business relationship?
Customer to Customer
Consumer to Consumer
Creditor to Creditor
Company to Company
- 40. Multiple Choice
When consumers change their minds about ordering online it is called
pay per click
click path
bounce rate
cart abandonment
- 41. Multiple ChoiceWhat should you watch out for when posting things on an social netoworking site?A.Make sure it's appropriate and not offending.B.Make sure it's funny.C.Make sure it says your cell phone number.
- 42. Multiple Choice
Google Plus
Facebook
Orkut
- 43. Multiple Choice
Pinterest
Picassa
Facebook
- 44. Multiple Choice
LinkedIn
Info Jobs
Twitter
- 45. Multiple Choice
Youtube
Vimeo
Hd Videos
- 46. Multiple Choice
Twitter
Messenger
Snapchat
- 47. Multiple Choice
snapchat
wordpress
blogger
- 48. Multiple Choice
instagram
thumbr
meebo
- 49. Multiple Choice
tumblr
totvs
tandy place
- 50. Multiple Choice
skype
messenger
icq
- 51. Multiple Choice
SEO
working to get your content ranked higher in searches
giving people something in the hopes that they buy from you later
managing how people perceive your business
the regulatory agency that regulates the stock market
- 52. Multiple Choice
conversion
the % of people that buy when they visit your website
giving people something in the hopes that they buy from you later
managing how people perceive your business
the regulatory agency that regulates the stock market
- 53. Multiple Choice
viral marketing
the % of people that buy when they visit your website
giving people something in the hopes that they buy from you later
managing how people perceive your business
spreading things from person to person
- 54. Multiple Choice
metric
the % of people that buy when they visit your website
a way to measure something
managing how people perceive your business
spreading things from person to person
- 55. Multiple Choice
Your only pay once someone clicks on your advertisement
a) Search Per Click
b) Referral Per Click
c) Advertisement Per Click
d) Pay Per Click
- 56. Multiple Choice
which social media platform is suitable for Food, Fashion and travel industry?
LinkedIn and Facebook
Snapchat and Google Plus
Facebook and Instagram
Facebook, Instagram and Youtube
- 57. Multiple Choice
Which of the following is not social media action?
Post and like
Share and Follow
Download and upload
- 58. Multiple Choice
Which one of the following best describes the term # tag when used on social media sites?
a way to express agreement on a post, photo and video
A word or phrase preceded by a hash to identify message on a special topics
A way to identify a post
- 59. Multiple Choice
Which one of the following terms describes a significant word or phrase used to find information when searching online?
Keyword
Hashtag
SERP
SEO
- 60. Multiple Choice
Keywords that comprised a string of words is also known as
short tail keywords
long tail keywords
- 61. Multiple Choice
Which of the following is a type of objective you can choose when setting up a campaign on Facebook?
Reach
Engagement
Page Likes
All of the above
- 62. Multiple Choice
Which is not included in the 4 P's of marketing?
Promotion
Price
Product
Place
Procurement
- 63. Multiple Choice
The % of total link clicks/ total # of links in email
Link through rate
Click through rate
Email success rate
- Answer choicesTagsAnswer choicesTags