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Marketing Research
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Assessment
•
Leslie Merritt
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Business
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9th Grade
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446 plays
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Medium
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55 questions
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1.
Multiple Choice
Analyze results
Defining the problem
Experiment
Conduct a survey
2.
Multiple Choice
Which of the following is an example of a primary data source:
inventory reports
survey
sales reports
expense reports
3.
Multiple Choice
What example of marketing research is this?
media research
quantitative research
qualitative research
product placing
4.
Multiple Choice
A set of questions fully answering what the business wants to know about a target market
A set of questions that are poorly written
A set of questions that vaguely answer the companies question
A long survey asking the consumer random questions
5.
Multiple Choice
A set of questions fully answering what the business wants to know about a target market
When a research technique produces results that are not correlated
When you can count on a company to perform well in the upcoming year
When a research technique produces nearly identical results in repeated trials
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