Marketing Research

Marketing Research

Assessment

Assessment

•

Created by

Leslie Merritt

•

Business

•

9th Grade

•

446 plays

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Medium

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55 questions

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1.

Multiple Choice

30 sec

1 pt

What is the first step in the marketing research process?

Analyze results

Defining the problem

Experiment

Conduct a survey

2.

Multiple Choice

30 sec

1 pt

Which of the following is an example of a primary data source:

inventory reports

survey

sales reports

expense reports

3.

Multiple Choice

30 sec

1 pt

Carolyn is planning on releasing a new product in her candy business and makes a survey to collect data.She asks "how often do you eat chocolate bars?"
What example of marketing research is this?

media research

quantitative research

qualitative research

product placing

4.

Multiple Choice

1 min

1 pt

What is a example of validity?

A set of questions fully answering what the business wants to know about a target market

A set of questions that are poorly written

A set of questions that vaguely answer the companies question

A long survey asking the consumer random questions

5.

Multiple Choice

1 min

1 pt

What is reliability?

A set of questions fully answering what the business wants to know about a target market

When a research technique produces results that are not correlated  

When you can count on a company to perform well in the upcoming year

When a research technique produces nearly identical results in repeated trials

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