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- 1. Multiple ChoiceWhat is the first step in the marketing research process?Analyze resultsDefining the problemExperimentConduct a survey
- 2. Multiple Choice
Which of the following is an example of a primary data source:
inventory reports
survey
sales reports
expense reports
- 3. Multiple ChoiceCarolyn is planning on releasing a new product in her candy business and makes a survey to collect data.She asks "how often do you eat chocolate bars?"
What example of marketing research is this?media researchquantitative researchqualitative researchproduct placing - 4. Multiple ChoiceWhat is a example of validity?A set of questions fully answering what the business wants to know about a target marketA set of questions that are poorly writtenA set of questions that vaguely answer the companies questionA long survey asking the consumer random questions
- 5. Multiple ChoiceWhat is reliability?A set of questions fully answering what the business wants to know about a target marketWhen a research technique produces results that are not correlatedWhen you can count on a company to perform well in the upcoming yearWhen a research technique produces nearly identical results in repeated trials
- 6. Multiple ChoiceTyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?SurveyObservationProduct MixProduct line
- 7. Multiple Choice
Andy is collecting data by sending a survey to his classmates about their opinion on new school policies. What type of research is this?
product
sales
attitude
media
- 8. Multiple Choice
Which question isn't collecting qualitative data?
do you like chocolate or vanilla,-yes or no?
why should phones be banned during school?
describe the kind of toppings do you like on your pizza?
how should you discipline a child?
- 9. Multiple ChoiceQualitative research answer questions that begin with...how much or how manywhen or wherewhy or whohow or why
- 10. Multiple Choice
Information already collected for another purpose that can be used to solve the current problem
primary research
product research
secondary research
survey research
- 11. Multiple Choice
Which of the following are major disadvantages associated with the collection of primary data?
it provides the most recent data
it is typically expensive
it is connected to your research objective
it is time consuming
- 12. Multiple Choice
What does product research help with?
helps by identifying key issues and avoiding costly mistakes with a product
to analyze past sales data
to determine the impact an advertisement has
to get consumer opinion about your brand
- 13. Multiple Choice
Which data is less expensive to obtain?
Primary Data
Secondary Data
- 14. Multiple Choice
Maddie is creating a survey to determine student's favorite place to shop. This type of research is:
Primary
Secondary
Sales
Product
- 15. Multiple Choice
The Macy's department manager looks at merchandise reports to see which products are not selling. What marketing method is this?
Sales Research
Consumer research
Comparison shopping
Consumer Publication
- 16. Multiple Choice
A clothing store asks their customers to fill out a short survey after their purchase. What type of research is this?
Sales research
Attitude research
Comparison shopping
Trade publication
- 17. Multiple Choice
A SWOT analysis stands for what?
Sales, Water, Outer and Tents
Strengths, Weaknesses, Opportunities and Threats
Shoes, Watches, Outerwear and Ties
- 18. Multiple Choice
All of the following are advantages of a survey EXCEPT:
data collected is always honest and reliable
quick
easy to analyze
can collect data on large samples
- 19. Multiple Choice
Discovering new information is
Consumer Research
Primary Research
Secondary Research
Marketing Research
- 20. Multiple Choice
Which of the following would you expect to produce qualitative data?(select all that apply)
questionnaire
Focus group
interview
survey
- 21. Multiple Choice
A research exercise carried out in a laboratory environment is called
A focus group
An experiment
A hall test
An observation test
- 22. Multiple Choice
An Internet search is an example of
Secondary research
Qualitative research
primary research
Quantitative research
- 23. Multiple Choice
A focus group is an example of
Quantitative research
Qualitative research
Secondary research
No research
- 24. Multiple Choice
People that complete the survey are called ________.
Sample
Customers
Respondents
Survey-senders
- 25. Multiple ChoiceThis is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisionsConsumer Management SystemMarketing Information SystemTickler File SystemRelationship Management System
- 26. Multiple Choice
Which of the following is not a reason businesses use marketing research?
identifying market oportunities
solving marketing problems
monitoring market performance
deciding when staff should have team meetings
- 27. Multiple ChoiceThis type of data coming from research answers questions such as "how many?" and " how much?".Research DataQuantitative DataNumber DataQualitative Data
- 28. Multiple ChoiceQuantitative research is typically conducted on ________ samples of peoplelargesmall
- 29. Multiple ChoiceThis type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.MarketProductAdvertising/MediaAttitude/Opinion
- 30. Multiple Choice
Which of the following are types of primary research?
Websites, newspapers, books, articles, magazines and census
Questionnaires or surveys, observations, interviews, trials and focus groups
- 31. Multiple Choice
Which of the following are types of secondary search?
Websites, newspapers, books, articles, magazines and census
Questionnaires or surveys, observations, interviews, trials and focus groups
- 32. Multiple Choice
Walmart wants to predict future sales of televisions. Which type of research would be used?
Media
Product
Sales
Attitude
- 33. Multiple Choice
Doug is thinking of opening another location for his sporting goods store in another area. What type of research would be conducted to determine the best location for his new store?
Product
Advertising
Sales
Market
- 34. Multiple Choice
Macys.com has customers complete a survey to get their opinions about their online experience. What type of research is this?
Attitude
Advertising
Product
Sales
- 35. Multiple Choice
Internal secondary data may come from all of the following EXCEPT:
Inventory reports
quarterly sales reports
new customer surveys
customer data
- 36. Multiple Choice
Apple does research to determine the best packaging for protecting the new IPhone. What type of research is this?
Product
Attitude
Sales
Media
- 37. Multiple Choice
A focus group was held by a research firm to determine how consumers felt about the advertisement message. What type of research is this?
Product and Media
Media and Attitude
Attitude and Sales
Product and Sales
- 38. Multiple Choice
Insights from Instagram about a company's social media advertisements is an example of _________________ research.
Product
Sales
Media
Qualitative
- 39. Multiple Choice
All of the following should be considered when creating a questionnaire to collect data EXCEPT:
making sure the language is appropriate
making sure that the questions are clear and understandable
the researcher's opinion should be evident/obvious in the questions
making sure that the questions explore your research objective
- 40. Multiple Choice
Social media makes it easier to companies to collect data to help make business decisions.
True
False
- 41. Multiple Choice
In which situations would a company need to conduct marketing research? Select all that apply.
to expand into a new market
to determine which products to carry in the future
to examine employee productivity
to see how consumer feel about the company
- 42. Multiple Choice
Which is the order of the research process?
collect data; analyze the problem; design the research; evaluation of the plan; define the sample
define the problem; design the research; collect data; analyze data; make recommendations for a plan of action; evaluation of plan
analyze data; act on the plan; design the research; evaluation of the plan
act; analyze; evaluation; define; plan
- 43. Multiple Choice
The plan of action from marketing research doesn't require evaluation. If the marketing research process is followed appropriately, it is always a success.
True
False
- 44. Multiple Choice
Bias is not a limitation of research.
True
False
- 45. Multiple Choice
Strongly agree to strongly disagree is an example of a ____________ scale frequently used on surveys.
Score
Likert
Simile
Predictor
- 46. Multiple Choice
Kelly is conducting a research study focused on teen females. Teen females would be considered the ______________________ of her research study.
population
sample
consumer
customer
- 47. Multiple Choice
All of the following questions would be found in a quantitative survey EXCEPT.
rating scale
Likert scale
why or how questions
multiple choice questions
- 48. Multiple Choice
Because we are in a global market, a trend in research is collecting data from international markets.
True
False
- 49. Multiple Choice
The function of marketing that is concerned with collecting data to help make business decisions is __________________.
Financing
Pricing
Marketing research
Promotion
- 50. Multiple Choice
Chick-fil-a has to analyze costs to determine how much to price their new salad. Which function of marketing is this?
Pricing
Promotion
Financing
Selling
- 51. Multiple Choice
David assists a bride-to-be on helping her pick out new clothing items for her upcoming honeymoon. Which function of marketing is this?
Product
Selling
Financing
Pricing
- 52. Multiple Choice
Veritiv makes changes to their website so that is is more appealing to customers. What type of marketing function is this?
Pricing
Product
Financing
- 53. Multiple Choice
Manuel wants to start a new business. He has $50,000 in savings but needs an additional $25,000 to ensure he has enough capital to launch and operate the business. What type of marketing function is this?
Promotion
Product
Pricing
Financing
- 54. Multiple Choice
Zaxbys advertises through social media, billboards, and television commercials. Which marketing function is this?
Pricing
Financing
Promotion
Product
- 55. Multiple Choice
Alexa's Boutique decided to change their logo so that it would stand out and appeal more to their target market. Which function of marketing is this?
Product
Financing
Pricing
Selling
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