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- 1. Multiple Choice
select the factors influencing buying behaviour
Culutre
Dress
Social
none of the above
- 2. Multiple ChoiceThe study of consumers and how they make decisions.Consumer behaviorFinal consumerBusiness consumer
- 3. Multiple ChoiceThe consumer decision making process begins when consumers:recognize a needidentify possible solutions
- 4. Multiple Choice
What is consumer behavior ?
(Ch. 3)The mental and emotional processes and the physical activities of people who purchase and use goods to satisfy needs and wants.include every person or organization that has products, services or ideas to sell.refers to ecological, social, political, technical, economic, household, and point-of-sale location.marketing activities must be planned with the consumer’s time clock in mind. - 5. Multiple Choice
Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour
waiting for advice
information search
enjoying the product
all of above
- Answer choicesTagsAnswer choicesTags