A statement that is formulated as a question but is to expected to be answered.

Language which includes the reader.

Language which manipulates the feeling of the audience.

Presenting an idea as fact without any explanation.

A short personal story

The quality of being trusted and believed in.

To represent as greater than is actually the case; overstate.

Special words or expressions used by a profession or group that are difficult for others to understand.

Inferring that claims are true for most people or the majority.

An idea or feeling that a word invokes.

When three adjectives or phrases are listed.

Presenting only one side of an idea.

The power of the mind to think, understand and make judgements logically

Giving human-like qualities to a non-human thing

Describing something like something else

Repeating words or phrases.

The repetition of vowel sounds in nearby words

Play on words, usually in humour

Overused words or phrases

Informal language familiar to a group.

Word or phrases used to create a visual in the mind of the audience.