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- 1. Multiple ChoiceThis entrepreneur was born in 1902 in Oak Park, Illinois. He was the son of immigrants. He is best known for his leadership in franchising a particular fast-food restaurant.Dave ThomasRay Kroc
- 2. Multiple ChoiceWho opened the first McDonald’s restaurant?The McDonald brothers in San Bernardino, California in 1948.Ray Kroc in Des Plaines, Illinois in 1955.
- 3. Multiple ChoiceRay Kroc began his career in the restaurant industry as a:chief executive officersalesman
- 4. Multiple ChoiceWhat was the product that Ray Kroc was selling that lead to his “discovery” of the restaurant that he would later start franchising?ground beefmulti-mixers
- 5. Multiple ChoiceThe McDonald brothers perfectedthe speedy system of using carhops to deliver food.the speedy service system for delivery of food quickly.
- 6. Multiple ChoiceThis company began the practice of franchising in the 1860’s.Sinclair Oil CompanySinger Sewing Machines
- 7. Multiple ChoiceThis is the legal right granted to an individual (or group) to operate a business as if it were part of a larger chain of stores.franchisepatent
- 8. Multiple Choice
This is the individual or organization selling the franchise.
franchisor
franchisee
- 9. Multiple ChoiceThis is the person or organization purchasing the franchise.franchiseefranchisor
- 10. Multiple ChoiceWhat does the franchisor provide for those purchasing the franchise?advicetrainingadvertisingall of these are provided
- 11. Multiple ChoiceBuying an existing business is:about as risky as starting a new business from scratch.often less risky than starting a new business from scratch.
- 12. Multiple ChoiceWhich of the following is an advantage of buying an existing business?An existing business should already have loyal customers.The business should have established practices and procedures in place.Relationships with suppliers and other vendors are already established.All of these are advantages of buying an existing business.
- 13. Multiple ChoiceBuying one of these will allow the owner to operate a business using a well-established brand name with proven business practices.franchisecorporate charter
- 14. Multiple Choice
Which of the following is a disadvantage of buying an existing business?
It can be expensive to purchase an existing business.
The existing business might need costly improvements or repairs.
The existing business may be poorly managed or staffed.
All of these are disadvantages of buying an existing business
- 15. Multiple ChoiceOne of the most important physical elements of a retail business is:the locationthe vendors
- 16. Multiple ChoiceHe pioneered research in scientific management, which focuses on the productivity of the individual employee.Henry FordFredrick Taylor
- 17. Multiple ChoiceHe perfected the principles of scientific management with his use of the assembly line to mass-produce a high quality, low cost automobile.Henry FordFredrick Taylor
- 18. Multiple ChoiceRay Kroc opened his first McDonald’s restaurant in 1955 in:San Bernardino, CaliforniaDes Plaines, Illinois
- 19. Multiple ChoiceThe McDonald brothers felt that speed was a key element of their success. They also used specialization of labor by having 2 cooks whose sole job it was to operate the grill. The methods used by the McDonald brothers was based on the principles of:Scientific ManagementOrganizational Leadership
- 20. Multiple ChoiceRay Kroc was very committed to the success of McDonald’s. He was often in the restaurants supervising all aspects of business operations. He famously said, “if you have time to lean, you have time to …. “studyclean
- 21. Multiple ChoiceOf all the positive characteristics Ray Kroc possessed, which of the following was the most important to him personally? This was emphasized in the movie The Founder.Ray was creative.Ray had perseverance
- 22. Multiple ChoiceNot all businesses for sale with be good prospects – some will be unprofitable.TrueFalse
- 23. Multiple ChoiceThe practice of franchising only existed AFTER McDonald’s began selling franchises.TrueFalse
- 24. Multiple ChoiceFranchises are significantly more successful than independently owned businesses.TrueFalse
- 25. Multiple ChoiceThe franchisee must follow ALL rules stated in the franchise agreement.TrueFalse
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