the product will never go wrong

customers will always be able to re-use the product

the product meets customers high expectations

the product is made from the highest quality materials

customers loyalty is likely to be high

all customers will be prepared to pay high product prices

customers may tell other people about the products

the costs of returns and product failures is likely to be low

Quality is an issue only for manufacturers

The quality of services offered by a bank cannot be measured

Low priced products are always low quality

Tertiary sector businesses should assess product quality

testing all completed products

testing a sample of completed products

asking customers to check quality

checking  all finished products for faults

setting quality standards at all stages of products

assuring customers that products are of the highest standard

assuring workers that the work they do is of a high quality