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10th -



Chapter 15: Marketing Mix Place


16 questions

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  • 1. Multiple Choice
    30 seconds
    1 pt
    Place is an important part of the marketing mix because:
    consumers must be in the right place to buy the product
    the product must be ready for consumers in the right place
    advertising should be in the right place
    if the product is in place, it will not be successful
  • 2. Multiple Choice
    30 seconds
    1 pt
    The definition of ‘channel of distribution’ is:
    the means of transport used between factory and retail shop
    the firms involved in passing a product to the customer
    the way in which a product is transported around a factory
    the road network between the factory and the retail shops.
  • 3. Multiple Choice
    30 seconds
    1 pt
    Producer - Consumer is most likely to be used by a manufacturer of:
    chocolate bars
    DVD players
    mass produced cars
    specialist racing cars.
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