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- 1. Multiple ChoicePlace is an important part of the marketing mix because:consumers must be in the right place to buy the productthe product must be ready for consumers in the right placeadvertising should be in the right placeif the product is in place, it will not be successful
- 2. Multiple ChoiceThe definition of ‘channel of distribution’ is:the means of transport used between factory and retail shopthe firms involved in passing a product to the customerthe way in which a product is transported around a factorythe road network between the factory and the retail shops.
- 3. Multiple ChoiceProducer - Consumer is most likely to be used by a manufacturer of:chocolate barsDVD playersmass produced carsspecialist racing cars.
- 4. Multiple ChoiceOne of the advantages of the channel of distribution shown in question 3 is that:a large delivery can be broken into a smaller quantitythe absence of intermediaries helps to keep the price downthe producer does not have the cost of holding stocksthe consumer can see the products that are for sale.
- 5. Multiple ChoiceProducts sold over the internet will use which of the following channels of distribution?Producer - ConsumerProducer - Wholesaler - Retailer - ConsumerProducer- Agent - Retailer - ConsumerProducer - Retailer - Consumer
- 6. Multiple ChoiceOne disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer isthe profit taken by intermediaries helps to keep prices lowthe producer loses control over how the product is marketedthe producer has to hold high stocks of the finished goodsconsumers find it hard to return faulty goods to the firm
- 7. Multiple ChoiceOne of the advantages of using agents for selling goods in foreign markets is that:the agent will not take a profit from the sale of goodsthe producer will have more direct contact with consumersthe agent will have knowledge of local market conditionsthe producer will have complete control over product sales.
- 8. Multiple ChoiceAll of the following are part of the normal role of wholesalers except:breaking bulk quantities to smaller deliveries to retailersoffering credit facilities to the retailersarranging delivery of the product to retailersputting goods on display for the consumers
- 9. Multiple ChoiceOne disadvantage to a producer of using a wholesaler instead of dealing with a retailer is:the producer has many more firms to deal withthe wholesaler’s profit will raise prices of the productthe producer will have to make many more deliveriesthe producer will have to hold a higher level of stocks.
- 10. Multiple ChoiceA farmer grows vegetables & sells directly to consumers. The reason for this decision is:the products need to be explained to the consumersa high quality image will be needed as goods are expensivethe products are perishablethe products will be purchased infrequently.
- 11. Multiple ChoiceA computer manufacturer decides to open a chain of shops to sell products. The reason is:it is much cheaper to open and run a chain of shopsexisting shops were prepared to accept lower profit margins.the manufacturer wants to control the product marketing
- 12. Multiple ChoiceIf a product, such as an ice cream, is purchased frequently it is likely to be:distributed using personal sellingdistributed through many retail outletssold directly from the factory to consumersdistributed from producer to wholesaler direct to consumers
- 13. Multiple ChoiceSupplies of oil from an oil well to a refinery are most likely to be transported by:river or canalair freightpipelineroad tankers.
- 14. Multiple ChoiceAir freight is most likely to be used for importing which of the following products?steel pipescarswood pulpfresh flowers
- 15. Multiple ChoiceThe best explanation of a marketing plan is:the plan which creates the marketing mix to suit a productthe marketing objective for the business,the map of the areas that a firm’s product is sold inthe plan to market a product in a new region of the country
- 16. Multiple ChoiceOne disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer isthe profit taken by intermediaries helps to keep prices lowthe producer loses control over how the product is marketedthe producer has to hold high stocks of the finished goodsconsumers find it hard to return faulty goods to the firm
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