Chapter 15: Marketing Mix Place
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16 QuestionsShow answers
  • Question 1
    30 seconds
    Q. Place is an important part of the marketing mix because:
    answer choices
    consumers must be in the right place to buy the product
    the product must be ready for consumers in the right place
    advertising should be in the right place
    if the product is in place, it will not be successful
  • Question 2
    30 seconds
    Q. The definition of ‘channel of distribution’ is:
    answer choices
    the means of transport used between factory and retail shop
    the firms involved in passing a product to the customer
    the way in which a product is transported around a factory
    the road network between the factory and the retail shops.
  • Question 3
    30 seconds
    Q. Producer - Consumer is most likely to be used by a manufacturer of:
    answer choices
    chocolate bars
    DVD players
    mass produced cars
    specialist racing cars.
  • Question 4
    30 seconds
    Q. One of the advantages of the channel of distribution shown in question 3 is that:
    answer choices
    a large delivery can be broken into a smaller quantity
    the absence of intermediaries helps to keep the price down
    the producer does not have the cost of holding stocks
    the consumer can see the products that are for sale.
  • Question 5
    30 seconds
    Q. Products sold over the internet will use which of the following channels of distribution?
    answer choices
    Producer - Consumer
    Producer - Wholesaler - Retailer - Consumer
    Producer- Agent - Retailer - Consumer
    Producer - Retailer - Consumer
  • Question 6
    30 seconds
    Q. One disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer is
    answer choices
    the profit taken by intermediaries helps to keep prices low
    the producer loses control over how the product is marketed
    the producer has to hold high stocks of the finished goods
    consumers find it hard to return faulty goods to the firm
  • Question 7
    30 seconds
    Q. One of the advantages of using agents for selling goods in foreign markets is that:
    answer choices
    the agent will not take a profit from the sale of goods
    the producer will have more direct contact with consumers
    the agent will have knowledge of local market conditions
    the producer will have complete control over product sales.
  • Question 8
    30 seconds
    Q. All of the following are part of the normal role of wholesalers except:
    answer choices
    breaking bulk quantities to smaller deliveries to retailers
    offering credit facilities to the retailers
    arranging delivery of the product to retailers
    putting goods on display for the consumers
  • Question 9
    30 seconds
    Q. One disadvantage to a producer of using a wholesaler instead of dealing with a retailer is:
    answer choices
    the producer has many more firms to deal with
    the wholesaler’s profit will raise prices of the product
    the producer will have to make many more deliveries
    the producer will have to hold a higher level of stocks.
  • Question 10
    30 seconds
    Q. A farmer grows vegetables & sells directly to consumers. The reason for this decision is:
    answer choices
    the products need to be explained to the consumers
    a high quality image will be needed as goods are expensive
    the products are perishable
    the products will be purchased infrequently.
  • Question 11
    30 seconds
    Q. A computer manufacturer decides to open a chain of shops to sell products. The reason is:
    answer choices
    it is much cheaper to open and run a chain of shops
    existing shops were prepared to accept lower profit margins.
    the manufacturer wants to control the product marketing
  • Question 12
    30 seconds
    Q. If a product, such as an ice cream, is purchased frequently it is likely to be:
    answer choices
    distributed using personal selling
    distributed through many retail outlets
    sold directly from the factory to consumers
    distributed from producer to wholesaler direct to consumers
  • Question 13
    30 seconds
    Q. Supplies of oil from an oil well to a refinery are most likely to be transported by:
    answer choices
    river or canal
    air freight
    pipeline
    road tankers.
  • Question 14
    30 seconds
    Q. Air freight is most likely to be used for importing which of the following products?
    answer choices
    steel pipes
    cars
    wood pulp
    fresh flowers
  • Question 15
    30 seconds
    Q. The best explanation of a marketing plan is:
    answer choices
    the plan which creates the marketing mix to suit a product
    the marketing objective for the business,
    the map of the areas that a firm’s product is sold in
    the plan to market a product in a new region of the country
  • Question 16
    30 seconds
    Q. One disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer is
    answer choices
    the profit taken by intermediaries helps to keep prices low
    the producer loses control over how the product is marketed
    the producer has to hold high stocks of the finished goods
    consumers find it hard to return faulty goods to the firm
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