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10th -



Chapter 14: Marketing Mix Promotion


13 questions

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  • 1. Multiple Choice
    45 seconds
    1 pt
    Promotion of a product can include all of the following except:
    advertising a new product
    offering money-off vouchers to encourage increased sales
    personal selling by using sales representatives
    redesigning a product to make it look more modern
  • 2. Multiple Choice
    45 seconds
    1 pt
    One of the aims of promotion is to:
    lower the price of the product
    update the product
    inform consumers about the product
    to lower the costs of producing the product
  • 3. Multiple Choice
    45 seconds
    1 pt
    Before deciding on the most appropriate advertising media, it is important to:
    change the price of the product
    redesign the product
    establish the target audience for the product
    introduce an extension strategy for the product
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