Chapter 14: Marketing Mix Promotion

Chapter 14: Marketing Mix Promotion

Assessment

Assessment

Created by

Dean Hoss

Other

10th - 11th Grade

799 plays

Hard

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13 questions

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1.

Multiple Choice

45 sec

1 pt

Promotion of a product can include all of the following except:

advertising a new product

offering money-off vouchers to encourage increased sales

personal selling by using sales representatives

redesigning a product to make it look more modern

2.

Multiple Choice

45 sec

1 pt

One of the aims of promotion is to:

lower the price of the product

update the product

inform consumers about the product

to lower the costs of producing the product

3.

Multiple Choice

45 sec

1 pt

Before deciding on the most appropriate advertising media, it is important to:

change the price of the product

redesign the product

establish the target audience for the product

introduce an extension strategy for the product

4.

Multiple Choice

45 sec

1 pt

Which of the following is an advantage of television advertising?

It is cheaper than most other forms of advertising.

It can be used to give the consumer product information.

It can be aimed at audiences at different times of the day.

All members of the target audience will see the adverts

5.

Multiple Choice

45 sec

1 pt

If a firm wanted to advertise the technical details of its products, it would use:

a business newspaper

billboards and posters

radio

cinema adverts

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