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- 1. Multiple ChoicePromotion of a product can include all of the following except:advertising a new productoffering money-off vouchers to encourage increased salespersonal selling by using sales representativesredesigning a product to make it look more modern
- 2. Multiple ChoiceOne of the aims of promotion is to:lower the price of the productupdate the productinform consumers about the productto lower the costs of producing the product
- 3. Multiple ChoiceBefore deciding on the most appropriate advertising media, it is important to:change the price of the productredesign the productestablish the target audience for the productintroduce an extension strategy for the product
- 4. Multiple ChoiceWhich of the following is an advantage of television advertising?It is cheaper than most other forms of advertising.It can be used to give the consumer product information.It can be aimed at audiences at different times of the day.All members of the target audience will see the adverts
- 5. Multiple ChoiceIf a firm wanted to advertise the technical details of its products, it would use:a business newspaperbillboards and postersradiocinema adverts
- 6. Multiple ChoiceIf a toy retailer wants to inform potential consumers of its large product range. It would use:billboards and posterschildren’s televisionevening radio programmesnational newspapers
- 7. Multiple ChoiceA firm is set to launch a new high energy sports drink. Which method of promotion would it use?national television advertising during the Olympic Gamessports magazines with a national coveragenational newspapersa local radio station
- 8. Multiple ChoiceWhich of the following is an example of sales promotion?advertising a new product on televisionusing specialist magazines to advertise the productbillboards and postersspecial offers and free gifts
- 9. Multiple ChoiceAll of the following are important when considering which method ofpromotion to use except:the stage of the product life cycle the product is inthe total promotional budgetthe target audience (or market) being aimed atthe packaging of the product
- 10. Multiple ChoiceOne of the advantages of sales promotion is that it:encourages consumers to buy the product more ofteninforms the public of a new productallows the firm to lower the pricedoes not cost the firm anything, unlike advertising.
- 11. Multiple ChoiceWhich of the following is NOT an example of public relations?promotion of a football teamdonations by the firm to charityadvertising on national radioletting a newspaper journalist try a product out
- 12. Multiple ChoiceOne argument against all forms of promotion is that:they are always very expensivethey raise firms’ costs and this could raise pricesthey are unfair as children will nag parents to buy productssome people might not see the promotions
- 13. Multiple ChoicePersonal selling is most likely to be used forwhich of the following products?daily newspaperbars of chocolatefood products from a supermarketbusiness computers
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