Chapter 14: Marketing Mix Promotion

Assessment
•
Dean Hoss
•
Other
•
10th - 11th Grade
•
799 plays
•
Hard
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13 questions
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1.
Multiple Choice
advertising a new product
offering money-off vouchers to encourage increased sales
personal selling by using sales representatives
redesigning a product to make it look more modern
2.
Multiple Choice
lower the price of the product
update the product
inform consumers about the product
to lower the costs of producing the product
3.
Multiple Choice
change the price of the product
redesign the product
establish the target audience for the product
introduce an extension strategy for the product
4.
Multiple Choice
It is cheaper than most other forms of advertising.
It can be used to give the consumer product information.
It can be aimed at audiences at different times of the day.
All members of the target audience will see the adverts
5.
Multiple Choice
a business newspaper
billboards and posters
radio
cinema adverts
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