Chapter 12: Marketing Mix Product

Chapter 12: Marketing Mix Product

Assessment

Assessment

Created by

Dean Hoss

Other

10th - 11th Grade

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12 questions

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1.

Multiple Choice

1 min

1 pt

Which one of the following is a benefit of new product development?

It is cheaper to develop a new products

The latest technology can be a feature of the new product

Customers will always prefer newly developed products

2.

Multiple Choice

1 min

1 pt

Which of these products is an example of a consumer good?

A bottle soap powder

A washing machine repair service

A drink can filling machine

The design of an advertisement for computers

3.

Multiple Choice

1 min

1 pt

Which of these products is an example of a producer good?

A bottle of washing up liquid

A washing machine repair service

A drink can filling machine

The design of an advertisement for computers

4.

Multiple Choice

1 min

1 pt

Which of these products is an example of a consumer service?

A bottle of washing up liquid

A washing machine repair service

A drink can filling machine

The design of an advertisement for computers

5.

Multiple Choice

1 min

1 pt

Which of the following is an advantage of a business having a well-known brand name?

It will not have to do any advertising.

It can charge lower prices as a result of brand recognition

It can produce low quality products and sell them

It will have good consumer recognition of its products

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