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- 1. Multiple ChoiceWhich one of the following is a benefit of new product development?It is cheaper to develop a new productsThe latest technology can be a feature of the new productCustomers will always prefer newly developed products
- 2. Multiple ChoiceWhich of these products is an example of a consumer good?A bottle soap powderA washing machine repair serviceA drink can filling machineThe design of an advertisement for computers
- 3. Multiple ChoiceWhich of these products is an example of a producer good?A bottle of washing up liquidA washing machine repair serviceA drink can filling machineThe design of an advertisement for computers
- 4. Multiple ChoiceWhich of these products is an example of a consumer service?A bottle of washing up liquidA washing machine repair serviceA drink can filling machineThe design of an advertisement for computers
- 5. Multiple ChoiceWhich of the following is an advantage of a business having a well-known brand name?It will not have to do any advertising.It can charge lower prices as a result of brand recognitionIt can produce low quality products and sell themIt will have good consumer recognition of its products
- 6. Multiple ChoiceThe best example of brand loyalty iswhen a consumer uses the same washing machine for many yearswhen a consumer keeps buying products from the same produceris when a manufacturer uses the same name for its products
- 7. Multiple ChoiceAll are important features of packaging for a breakfast cereal except that it mustcontain important health and contents informationprotect the cereal from being crushed whilst transportedbe eye-catching and attract the consumers to the productbe able to be re-used by the manufacturer
- 8. Multiple ChoiceWhich of the options places the stages of a typical product life cycle in the correct order?Growth, maturity, decline, introductionIntroduction,maturity, growth, declineIntroduction,decline, growth, maturityIntroduction,growth, maturity, decline
- 9. Multiple ChoiceWhich of the following definitions best explains the product life cycle?The length of time for consumers to use up all of a productThe length of time a product stays on a marketStages of sales that a product passes throughLength of time taken to make a new product
- 10. Multiple ChoiceWhich choices is not an extension strategy that could be used to lengthen a product life cycle?The launch of a new product to replace the declining oneA new design of an existing productThe sale of the product in new markets e.g. other countriesThe re-launch of the product with a new advertising campaign
- 11. Multiple ChoiceWhich one of the following products is likely to have the shortest product life cycle?A new design of washing machineA mathematics text bookA new hit pop music CDA luxury branded ice-cream
- 12. Multiple ChoiceWhich combination of price and promotion could be used for a product in decline?Raise the price and use an expensive advertising campaignLower the price and tell consumers with an advertisementRaise the price and stop all advertising of the productLower price & use promotion to tell people to buy product
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