Chapter 12: Marketing Mix Product
2 years ago
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12 QuestionsShow answers
  • Question 1
    30 seconds
    Q. Which one of the following is a benefit of new product development?
    answer choices
    It is cheaper to develop a new products
    The latest technology can be a feature of the new product
    Customers will always prefer newly developed products
  • Question 2
    30 seconds
    Q. Which of these products is an example of a consumer good?
    answer choices
    A bottle soap powder
    A washing machine repair service
    A drink can filling machine
    The design of an advertisement for computers
  • Question 3
    30 seconds
    Q. Which of these products is an example of a producer good?
    answer choices
    A bottle of washing up liquid
    A washing machine repair service
    A drink can filling machine
    The design of an advertisement for computers
  • Question 4
    30 seconds
    Q. Which of these products is an example of a consumer service?
    answer choices
    A bottle of washing up liquid
    A washing machine repair service
    A drink can filling machine
    The design of an advertisement for computers
  • Question 5
    30 seconds
    Q. Which of the following is an advantage of a business having a well-known brand name?
    answer choices
    It will not have to do any advertising.
    It can charge lower prices as a result of brand recognition
    It can produce low quality products and sell them
    It will have good consumer recognition of its products
  • Question 6
    30 seconds
    Q. The best example of brand loyalty is
    answer choices
    when a consumer uses the same washing machine for many years
    when a consumer keeps buying products from the same producer
    is when a manufacturer uses the same name for its products
  • Question 7
    30 seconds
    Q. All are important features of packaging for a breakfast cereal except that it must
    answer choices
    contain important health and contents information
    protect the cereal from being crushed whilst transported
    be eye-catching and attract the consumers to the product
     be able to be re-used by the manufacturer
  • Question 8
    30 seconds
    Q. Which of the options places the stages of a typical product life cycle in the correct order?
    answer choices
    Growth, maturity, decline, introduction
    Introduction,maturity, growth, decline
    Introduction,decline, growth, maturity
    Introduction,growth, maturity, decline
  • Question 9
    30 seconds
    Q. Which of the following definitions best explains the product life cycle?
    answer choices
    The length of time for consumers to use up all of a product
    The length of time a product stays on a market
    Stages of sales that a product passes through
    Length of time taken to make a new product
  • Question 10
    30 seconds
    Q. Which choices is not an extension strategy that could be used to lengthen a product life cycle?
    answer choices
    The launch of a new product to replace the declining one
    A new design of an existing product
    The sale of the product in new markets e.g. other countries
    The re-launch of the product with a new advertising campaign
  • Question 11
    30 seconds
    Q. Which one of the following products is likely to have the shortest product life cycle?
    answer choices
    A new design of washing machine
    A mathematics text book
    A new hit pop music CD
    A luxury branded ice-cream
  • Question 12
    30 seconds
    Q. Which combination of price and promotion could be used for a product in decline?
    answer choices
    Raise the price and use an expensive advertising campaign
    Lower the price and tell consumers with an advertisement
    Raise the price and stop all advertising of the product
    Lower price & use  promotion to tell people to buy product
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