Chapter 12: Marketing Mix Product
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10th - 11th grade
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2 years ago
deanhoss
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Chapter 12: Marketing Mix Product
DRAFT
2 years ago
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deanhoss
Played 223 times
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10th - 11th grade
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12 Questions
Show answers
Question 1
SURVEY
30 seconds
Q.
Which one of the following is a benefit of new product development?
answer choices
It is cheaper to develop a new products
The latest technology can be a feature of the new product
Customers will always prefer newly developed products
Question 2
SURVEY
30 seconds
Q.
Which of these products is an example of a consumer good?
answer choices
A bottle soap powder
A washing machine repair service
A drink can filling machine
The design of an advertisement for computers
Question 3
SURVEY
30 seconds
Q.
Which of these products is an example of a producer good?
answer choices
A bottle of washing up liquid
A washing machine repair service
A drink can filling machine
The design of an advertisement for computers
Question 4
SURVEY
30 seconds
Q.
Which of these products is an example of a consumer service?
answer choices
A bottle of washing up liquid
A washing machine repair service
A drink can filling machine
The design of an advertisement for computers
Question 5
SURVEY
30 seconds
Q.
Which of the following is an advantage of a business having a well-known brand name?
answer choices
It will not have to do any advertising.
It can charge lower prices as a result of brand recognition
It can produce low quality products and sell them
It will have good consumer recognition of its products
Question 6
SURVEY
30 seconds
Q.
The best example of brand loyalty is
answer choices
when a consumer uses the same washing machine for many years
when a consumer keeps buying products from the same producer
is when a manufacturer uses the same name for its products
Question 7
SURVEY
30 seconds
Q. All are important features of packaging for a breakfast cereal
except that it must
answer choices
contain important health and contents information
protect the cereal from being crushed whilst transported
be eye-catching and attract the consumers to the product
be able to be re-used by the manufacturer
Question 8
SURVEY
30 seconds
Q.
Which of the options places the stages of a typical product life cycle in the correct order?
answer choices
Growth, maturity, decline, introduction
Introduction,maturity, growth, decline
Introduction,decline, growth, maturity
Introduction,growth, maturity, decline
Question 9
SURVEY
30 seconds
Q.
Which of the following definitions best explains the product life cycle?
answer choices
The length of time for consumers to use up all of a product
The length of time a product stays on a market
Stages of sales that a product passes through
Length of time taken to make a new product
Question 10
SURVEY
30 seconds
Q.
Which choices is not an extension strategy that could be used to lengthen a product life cycle?
answer choices
The launch of a new product to replace the declining one
A new design of an existing product
The sale of the product in new markets e.g. other countries
The re-launch of the product with a new advertising campaign
Question 11
SURVEY
30 seconds
Q.
Which one of the following products is likely to have the shortest product life cycle?
answer choices
A new design of washing machine
A mathematics text book
A new hit pop music CD
A luxury branded ice-cream
Question 12
SURVEY
30 seconds
Q.
Which combination of price and promotion could be used for a product in decline?
answer choices
Raise the price and use an expensive advertising campaign
Lower the price and tell consumers with an advertisement
Raise the price and stop all advertising of the product
Lower price & use promotion to tell people to buy product
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