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- 1. Multiple ChoiceWhich of these is the best definition of a market-oriented business?The firm does market research after launching a productThe firm produces a good that it believes will be successfulThe firm does market research before designing a new product
- 2. Multiple Choice
Which of the following questions is market research not likely to find an answer to?
Would consumers be likely to buy my product?
Which method of production should I use?
What price would consumers be likely to pay?
Which businesses will be the main competitors?
- 3. Multiple Choice
Which of the following best defines primary market research?
It is data collection that always produces quantitative data
It uses information that has already been collected
It is also known as desk research
It gathers original data by contacting consumers directly
- 4. Multiple Choice
One of the claimed advantages of primary data is that:
it is quick and easy to collect
it is usually up-to-date
it is always 100% accurate
it is cheap because it has already been collected
- 5. Multiple Choice
One of the claimed advantages of secondary data is that:
it is always 100% accurate as the firm does the research
it is usually up-to-date
it is often cheap as the research has been done by others
it will not be available to rival businesses
- 6. Multiple Choice
One possible advantage of questionnaires to gather primary data is that:
they are cheaper than all other forms of primary data
the response to surveys sentthrough email is always good
consumers can fill them in, in their own time & give detail
- 7. Multiple Choice
In market research, a sample is defined as:
a trial of the product so that consumers can test it at home
a free gift to the consumer
all of the potential consumers of a product
a group selected from all of the potential product consumers
- 8. Multiple ChoiceWhich is a reason for using a random sample of the population in market research?It is more accurate than asking the whole populationIt is more expensive than asking the whole populationIt gives everyone an equal chance of being questioned
- 9. Multiple Choice
Which of the following is an example of secondary data collection?
A traffic count to see how many vehicles passed by a shop
A postal questionnaire researching into consumer tastes
A newspaper report on the sales figures of a rival's product
- 10. Multiple Choice
Which of the following will be likely to make a firm's market research more accurate?
A smaller sample to save costs
Greater use of secondary rather than primary data
Testing a questionnaire on a small group of consumers
- 11. Multiple ChoiceOne of the claimed advantages of using interviews in primary market research is that:the consumer answering the questions writes all the answersthere is no chance of interviewer biasany questions that are unclear can be explained
- 12. Multiple Choice
Which of the following statements is correct when designing a questionnaire?
Keep the questions long and detailed
Avoid 'closed' questions
Ask 'leading' questions
Keep the questions short to ensure the survery is completed
- 13. Multiple ChoiceOne of the advantages of using bar charts to record data is that:they are eye-catching and the data can be easily understoodthe use of pictures is very eye-catching and accuratethe graph shows the way in which the data changes over time
- 14. Multiple Choice
The best way for a Sales Department to present figures from this year to compare with last year
is to present it as a line graph
is to present it as a pictogram
is to present it as a pie chart
is to present it as a tally chart
- 15. Multiple ChoiceThe best way for a firm to show how the sales of five products contributed to total salesis to present it as a line graphis to present it as a pictogramis to present it as a pie chartis to present it as a tally chart
- 16. Multiple ChoiceWhich data presentation would not be suitable for recording the number of cars passing a shop?a line grapha pictograma pie charta tally chart
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