Chapter 11: Market Research
2 years ago
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16 QuestionsShow answers
  • Question 1
    30 seconds
    Q. Which of these is the best definition of a market-oriented business?
    answer choices
    The firm does market research after launching a product
    The firm produces a good that it believes will be successful
    The firm does market research before designing a new product
  • Question 2
    30 seconds
    Q.

    Which of the following questions is market research not likely to find an answer to?

    answer choices

    Would consumers be likely to buy my product?

    Which method of production should I use?

    What price would consumers be likely to pay?

    Which businesses will be the main competitors?

  • Question 3
    30 seconds
    Q.

    Which of the following best defines primary market research?

    answer choices

    It is data collection that always produces quantitative data

    It uses information that has already been collected

    It is also known as desk research

    It gathers original data by contacting consumers directly

  • Question 4
    30 seconds
    Q.

    One of the claimed advantages of primary data is that:

    answer choices

    it is quick and easy to collect

    it is usually up-to-date

    it is always 100% accurate

    it is cheap because it has already been collected

  • Question 5
    30 seconds
    Q.

    One of the claimed advantages of secondary data is that:

    answer choices

    it is always 100% accurate as the firm does the research

    it is usually up-to-date

    it is often cheap as the research has been done by others

    it will not be available to rival businesses

  • Question 6
    30 seconds
    Q.

    One possible advantage of questionnaires to gather primary data is that:

    answer choices

    they are cheaper than all other forms of primary data

    the response to surveys sentthrough email is always good

    consumers can fill them in, in their own time & give detail

  • Question 7
    30 seconds
    Q.

    In market research, a sample is defined as:

    answer choices

    a trial of the product so that consumers can test it at home

    a free gift to the consumer

    all of the potential consumers of a product

    a group selected from all of the potential product consumers

  • Question 8
    30 seconds
    Q. Which is a reason for using a random sample of the population in market research?
    answer choices
    It is more accurate than asking the whole population
    It is more expensive than asking the whole population
    It gives everyone an equal chance of being questioned
  • Question 9
    30 seconds
    Q.

    Which of the following is an example of secondary data collection?

    answer choices

    A traffic count to see how many vehicles passed by a shop

    A postal questionnaire researching into consumer tastes

    A newspaper report on the sales figures of a rival's product

  • Question 10
    30 seconds
    Q.

    Which of the following will be likely to make a firm's market research more accurate?

    answer choices

    A smaller sample to save costs

    Greater use of secondary rather than primary data

    Testing a questionnaire on a small group of consumers

  • Question 11
    30 seconds
    Q. One of the claimed advantages of using interviews in primary market research is that:
    answer choices
    the consumer answering the questions writes all the answers
    there is no chance of interviewer bias
    any questions that are unclear can be explained
  • Question 12
    30 seconds
    Q.

    Which of the following statements is correct when designing a questionnaire?

    answer choices

    Keep the questions long and detailed

    Avoid 'closed' questions

    Ask 'leading' questions

    Keep the questions short to ensure the survery is completed

  • Question 13
    30 seconds
    Q. One of the advantages of using bar charts to record data is that:
    answer choices
    they are eye-catching and the data can be easily understood
    the use of pictures is very eye-catching and accurate
    the graph shows the way in which the data changes over time
  • Question 14
    30 seconds
    Q.

    The best way for a Sales Department to present figures from this year to compare with last year

    answer choices

    is to present it as a line graph

    is to present it as a pictogram

    is to present it as a pie chart

    is to present it as a tally chart

  • Question 15
    30 seconds
    Q. The best way for a firm to show how the sales of five products contributed to total sales
    answer choices
    is to present it as a line graph
    is to present it as a pictogram
    is to present it as a pie chart
    is to present it as a tally chart
  • Question 16
    30 seconds
    Q. Which data presentation would not be suitable for recording the number of cars passing a shop?
    answer choices
    a line graph
    a pictogram
     a pie chart
    a tally chart
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