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10th -



Chapter 10: Marketing & the Customer


8 questions

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  • 1. Multiple Choice
    1 minute
    1 pt
    Which of these is not a function of the Marketing Department?
    To find out customer requirements 
    To try to forecast future demand
    To satisfy consumer demand profitably
    To make the products that consumers want to buy
  • 2. Multiple Choice
    30 seconds
    1 pt
    Which one of the following is the best definition of marketing?
    The process of selling to customers at a cheap price
    The promotion of products to all buyers in a country
    The use of marketing to know what will meet customers wants1 characters remaining
  • 3. Multiple Choice
    1 minute
    1 pt
    One benefit for a business if it increases customer loyalty is
    the business will never have to advertise again
    it will help maintain market share
    consumers will buy the products of the firm at any price 
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