Chapter 10: Marketing & the Customer
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8 QuestionsShow answers
  • Question 1
    30 seconds
    Q. Which of these is not a function of the Marketing Department?
    answer choices
    To find out customer requirements 
    To try to forecast future demand
    To satisfy consumer demand profitably
    To make the products that consumers want to buy
  • Question 2
    30 seconds
    Q. Which one of the following is the best definition of marketing?
    answer choices
    The process of selling to customers at a cheap price
    The promotion of products to all buyers in a country
    The use of marketing to know what will meet customers wants1 characters remaining
  • Question 3
    30 seconds
    Q. One benefit for a business if it increases customer loyalty is
    answer choices
    the business will never have to advertise again
    it will help maintain market share
    consumers will buy the products of the firm at any price 
  • Question 4
    30 seconds
    Q. Which of the following is the most likely response of a business to an increase in competition?
    answer choices
    Reduce quality but keep prices stable
    Increase output of existing products
    Develop different products
  • Question 5
    30 seconds
    Q. One of the benefits of niche marketing is
    answer choices
    it leads to high levels of output and low production costs
    marketing can be focused on a distinct part of the market
    consumer demand will always remain high
  • Question 6
    30 seconds
    Q. The definition of a market segment is
    answer choices
    the part of the market controlled by one supplier 
    the part of the market controlled by a multinational
    the section of a market made from similar consumer needs
  • Question 7
    30 seconds
    Q. Which of the following ways would not be used to segment the market for soft drinks?
    answer choices
    The ages of consumers
    The lifestyle of consumers,e.g. sport players
    The income groups of consumers
    Consumers and non-consumers
  • Question 8
    30 seconds
    Q. Which of the following is a likely advantage of segmenting the market for magazines?
    answer choices
    Fewer magazine titles will be published
    Advertising will be aimed towards the right consumers
    Prices will be lower
    All consumers will buy more magazines
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