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- 1. Multiple ChoiceWhich of these is not a function of the Marketing Department?To find out customer requirementsTo try to forecast future demandTo satisfy consumer demand profitablyTo make the products that consumers want to buy
- 2. Multiple ChoiceWhich one of the following is the best definition of marketing?The process of selling to customers at a cheap priceThe promotion of products to all buyers in a countryThe use of marketing to know what will meet customers wants1 characters remaining
- 3. Multiple ChoiceOne benefit for a business if it increases customer loyalty isthe business will never have to advertise againit will help maintain market shareconsumers will buy the products of the firm at any price
- 4. Multiple ChoiceWhich of the following is the most likely response of a business to an increase in competition?Reduce quality but keep prices stableIncrease output of existing productsDevelop different products
- 5. Multiple ChoiceOne of the benefits of niche marketing isit leads to high levels of output and low production costsmarketing can be focused on a distinct part of the marketconsumer demand will always remain high
- 6. Multiple ChoiceThe definition of a market segment isthe part of the market controlled by one supplierthe part of the market controlled by a multinationalthe section of a market made from similar consumer needs
- 7. Multiple ChoiceWhich of the following ways would not be used to segment the market for soft drinks?The ages of consumersThe lifestyle of consumers,e.g. sport playersThe income groups of consumersConsumers and non-consumers
- 8. Multiple ChoiceWhich of the following is a likely advantage of segmenting the market for magazines?Fewer magazine titles will be publishedAdvertising will be aimed towards the right consumersPrices will be lowerAll consumers will buy more magazines
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