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- 1. Multiple ChoiceDeveloping, promoting, and distributing products to satisfy the wants and needs of a customerGoodsServicesMarketingTangible
- 2. Multiple ChoiceTangible products that we use to satisfy our wants and needsGoodsServicesMarketingTangible
- 3. Multiple ChoiceThat which can be touchedGoodsServicesMarketingTangible
- 4. Multiple ChoiceIntangible items that have monetary value and satisfy needs and wantsGoodsServicesMarketingTangible
- 5. Multiple ChoiceNot able to be touchedGoodsAdvertisingMarketingIntangible
- 6. Multiple ChoiceAny place buyers and sellers exchange goods, services, and some form of money.GoodsAdvertisingMarketingMarketplace
- 7. Multiple ChoiceHow/where a product will be distributedPricePlacePromotionProduct
- 8. Multiple ChoiceSetting and communicating the value of products and services. Setting the cost at the right level.PricePlacePromotionProduct
- 9. Multiple ChoiceAny form of communication used to inform, persuade, or remind; how potential customers will be told about the productPricePlacePromotionProduct
- 10. Multiple ChoiceProviding customers with the goods & services they want at a given costSellingPlacePromotionMarketplace
- 11. Multiple ChoiceAll potential customers who will buy a product for personal use.consumer marketbusiness markettarget marketMarketing mix
- 12. Multiple ChoiceIf a product makes a difference in the market, it is considered to have a big _____________.servicebusinessimpactprice
- 13. Multiple ChoiceA catchphrase like "Save money, live better" used to increase brand awareness for a product/company.logosloganbrandproduct
- 14. Multiple ChoiceBusinesses that buy products to use in their operations; also called the business-to-business market (this can be abbreviated as b-to-b or b2b).consumer marketbusiness markettarget marketMarketing mix
- 15. Multiple ChoiceIf a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.pricesupply and demandtarget marketMarketing mix
- 16. Multiple ChoiceTHE 4 P's - product, place, promotion, pricepricesellingtarget marketMarketing mix
- 17. Multiple Choicewhat to make, how to package it, what brand name to use and what image to projectpriceproducttarget marketMarketing mix
- 18. Multiple ChoiceA symbol used to represent a brand or companypriceproducttarget marketlogo
- 19. Multiple ChoiceA unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-AidpriceproductbrandMarketing mix
- 20. Multiple ChoiceA type of promotion used to get people to want to buy something.priceproductadvertisingMarketing mix
- 21. Multiple ChoiceAn individual who buys products or services for personal use and not for manufacture or resalepriceproductadvertisingconsumer
- 22. Multiple ChoiceA group of people or companies who want a product or service and are willing and able to buy it.priceproductadvertisingmarket
- 23. Multiple ChoiceWhich of the following is not a form of advertising?TV CommercialBillboardWeekly Sale CircularAll of them are forms of adveritising
- Answer choicesTagsAnswer choicesTags