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- 1. Multiple ChoiceCompetition is becoming less intense for most businesses.truefalse
- 2. Multiple ChoiceTo become more competitive, a business needs to understand the strengths and weaknesses of its competition.truefalse
- 3. Multiple ChoiceCustomers’ needs generally remain the same over time.truefalse
- 4. Multiple ChoiceBecause most consumers (in first world countries) are able to satisfy their basic needs, they devote more of their resources to satisfying their wants.truefalse
- 5. Multiple ChoiceEffective marketing information improves decisions made by businesses.truefalse
- 6. Multiple ChoiceBusinesses that understand their customers’ wants and needs in their home country will be able to use the same marketing strategies in international markets.truefalse
- 7. Multiple ChoiceEffective marketing information reduces the risk of decision making.truefalse
- 8. Multiple ChoiceEffective marketing information reduces the risk of decision making.unwantedsecondaryluxurydiscretrionary
- 9. Multiple ChoiceImportant factors facing businesses today that increase the need to gather and study information include all of the following except
consumer differences
expanding choiceslarger marketing budgets - 10. Multiple ChoiceTo make effective marketing decisions, marketers need information aboutconsumersthe business environmentthe marketing mixall of the above
- 11. Multiple ChoiceFor most marketing decisions, there is usually only one good source of information.truefalse
- 12. Multiple ChoiceCustomer records and sales information are examples of external information.truefalse
- 13. Multiple ChoiceA business must evaluate each source of information to determine if it meets the organization’s needs in terms of accuracy, time, detail, and cost.truefalse
- 14. Multiple ChoiceMarketing information can come from internal sources, external sources, and marketing research.truefalse
- 15. Multiple ChoiceA customer club is an effective way for a business to gather information about its customers.truefalse
- 16. Multiple ChoiceIt is not legal for businesses to use information obtained from trade and professional associations.truefalse
- 17. Multiple ChoiceUsing a marketing information system (MkIS) will require more time to gather information than using marketing research.truefalse
- 18. Multiple ChoiceAn important characteristic of a storage system in an MkIS is that it must protect the data.truefalse
- 19. Multiple ChoiceWhich of the following would not be an important source of information for marketers?sales recordsproduction reportsmarketing performance informationall are important
- 20. Multiple ChoiceAn external source of information for marketers isgovernment recordssales recordsfinancial statementsall of the above
- 21. Multiple ChoiceOne of the five elements of an effective information system includesmarket researchanalysisresultsmarketing mix
- 22. Multiple ChoiceMarketing research should be used when a business needs to solve a specific and unique problem.truefalse
- 23. Multiple ChoiceThe first step in marketing research is to complete a situation analysis.truefalse
- 24. Multiple ChoiceInformation already collected for another purpose that can be used to solve the current problem is secondary data.truefalse
- 25. Multiple ChoiceThe number of people in a sample is smaller than the number in a population.truefalse
- 26. Multiple ChoiceThe results of marketing research should be presented orally to decision makers rather than in a written report.truefalse
- 27. Multiple ChoiceA marketing research report should describe the purpose of the study and the research procedures followed to collect the information.truefalse
- 28. Multiple ChoiceIn most cases, the marketing researchers completing the study do not make the final decisions about solutions.truefalse
- 29. Multiple ChoiceMarketing research is usually too expensive and time-consuming to be a valuable tool for businesses.truefalse
- 30. Multiple ChoiceAfter reviewing the situation and the available information, a researcher
states the problemasks others to review the problem statementmight be able to identify a solution without completing a research studyprepares the research report - 31. Multiple ChoiceInformation collected for the first time to solve the problem being studied is ________ data.biasednumericalsecondaryprimary
- 32. Multiple ChoiceA procedure in which everyone in the population has an equal chance of being selected in the sample is
a focus grouprandom samplingmarketing researchan experiment - 33. Multiple ChoiceOpen-ended questions are used when researchers are attempting to identify the problem or completing a situation analysis.truefalse
- 34. Multiple ChoiceWhen possible, survey questions should be written in such a way that respondents are directed to one answer rather than the others.truefalse
- 35. Multiple ChoiceThe responses to a survey should be kept confidential.
truefalse - 36. Multiple ChoiceWhen possible, surveys should collect more information than necessary in order to answer future questions.truefalse
- 37. Multiple ChoiceAn objective way for researchers to collect information is by observing the behavior of participants.truefalse
- 38. Multiple ChoiceExperiments occur when researchers give two different forms of a survey to respondents.truefalse
- 39. Multiple ChoiceExperiments are not used as often in marketing research as surveys or observations.truefalse
- 40. Multiple ChoiceTest markets should be selected that reflect consumer and competitive characteristics important to the company.truefalse
- 41. Multiple ChoiceA planned set of questions to which individuals or groups of people respond isa surveyrandom samplinga marketing research reportan experiment
- 42. Multiple ChoiceA focus group is
a group of marketers who develop a surveya small number of people who meet to discuss an issuea list of specific questions to be included in a surveyanother name for a target market - 43. Multiple ChoiceExperiments operated in laboratories where researchers create the situation to be studied are known as
focus groupstest marketssimulationsrandom sampling - Answer choicesTagsAnswer choicesTags