Advertising nedia that uses sight, sound, motion, and color to send advertising messages
Advertising Quiz
Assessment
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Ralston Carnegie
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Other
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•
806 plays
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Hard
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21 questions
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1.
MULTIPLE CHOICE
5 sec • 1 pt
2.
MULTIPLE CHOICE
5 sec • 1 pt
Billboards are commonly used advertising media. They are highly visible and reaches a broad target market. A Billboard is an example of:
3.
MULTIPLE CHOICE
30 sec • 1 pt
Marketers must decide which type of media will most effectively convey their message for the least amount of __________
4.
MULTIPLE CHOICE
5 sec • 1 pt
The instrument used or source of communication that businesses use to send a message is known as:
5.
MULTIPLE CHOICE
30 sec • 1 pt
Fonts on a billboard should be easy to __________.
6.
MULTIPLE CHOICE
5 sec • 1 pt
This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than television ads.
7.
MULTIPLE CHOICE
5 sec • 1 pt
ads in this form of print media are more expensive and take longer to produce than newspaper ads, but have a longer lifespan and may reach a more specific target audience than news paper
8.
MULTIPLE CHOICE
30 sec • 1 pt
One of the oldest types of advertising media:
9.
MULTIPLE CHOICE
5 sec • 1 pt
A(n) ____________________ ad is an advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. a. Email b. Banner ad c. Button ads d. Pop-Up ad
10.
MULTIPLE CHOICE
30 sec • 1 pt
Advertising that presents information about a business’s contributions to the community rather than about the business’s products is called ____________________ advertising.
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