behavioral

statistical

psychographic

demographic

direction the market is headed

group of customers the business seeks to attract

way a business draws its customers

sample of the market

be willing to buy the product

locate the product in a store

learn the product's features

make sure the product is on sale

target market

focus group

survey group

experimental group

only from primary sources.

only from secondary sources

from both primary and secondary sources.

any of the above